Focus Group Marketing Presentation Trends 
Janet Fouts
SEPTEMBER 16, 2019
However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. when presented with only product highlights and specifications, analysis and data. Let’s try that with our prospective markets, shall we?
Sprout Social
AUGUST 9, 2023
Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.
Sprout Social
FEBRUARY 5, 2020
Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?
Sprout Social
FEBRUARY 8, 2021
Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. The analysis is then presented to the relevant departments to help them move onto the next stage. These inputs will let you ultimately make better marketing decisions. VoC stage 2: Analysis.
Sprout Social
MARCH 7, 2022
Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. LinkedIn Brand Lift Tests.
Waxing UnLyrical
JULY 26, 2018
But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. Here’s a brutal truth in marketing: No one wants to read about you.
Myrland Marketing
APRIL 21, 2016
[Infographic from #LMA16 below] Jonathan Fitzgarrald , Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. © 2016 Myrland Marketing & Social Media.
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