Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 88

Tools Sentiment How To Team 88

Sprout Social

MARCH 7, 2022

Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Think of it as a real-time focus group that provides honest, unfiltered feedback. It also provides vital details on how sentiment is trending over time. On Twitter, brands aren’t just part of the fun.

Survey 89

Survey Brands Sentiment Template 89

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 130

Data Social Media Metrics Analytics 130

Sprout Social

MARCH 16, 2023

Customer insights gleaned from service interactions on social are your “secret sauce” for building cross-functional collaboration at your company. This data illustrates how well your internal teams collaborate to find solutions for customers in a timely manner. Overall, sentiment can be described as generally positive or negative.

Metrics 96

Metrics Social Media Sentiment Airlines 96

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. Look into the people, brands and media outlets that are present in the conversation.

Brands 110

Brands Meme How To Advertising 110

Sprout Social

JUNE 26, 2023

Once your customer journey map is complete, analyze it for patterns and trends to identify high friction points, opportunities for personalization, and potential gaps in your marketing or sales funnel. Customers have unique likes, intentions, and needs, which vary depending on innovations, seasons, or trends.

Loyalty 119

Loyalty Retail Data Strategy 119

Sprout Social

JANUARY 20, 2021

With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service? Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 108

B2B Research Sentiment Marketing 108