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Co-creation: Why creators should be part of your product development team

Sprout Social

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Today’s marketing collaborator could easily become tomorrow’s competition. Scrutinize the data on those collaborations and look for patterns.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Unfortunately, this trend is forecasted to continue as we move into 2024. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away.

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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Therefore, building a community of advocates who can collaborate with you to make such content is a key to advocacy marketing. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Beware, only use trends if they’re relevant to your business.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Hootsuite’s Digital Trends report 2. Social listening finds these valuable customer data opportunities to improve your messaging, and brand champions to approach for potential collaborations. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic.

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