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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

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What’s your social listening strategy?

Janet Fouts

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. when presented with only product highlights and specifications, analysis and data. because people know they are being watched in a focus group.

Strategy 111
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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. For sales teams, it pays to be on social media—literally.

Tools 88
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114
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How to use voice of customer data to improve your customer relationships

Sprout Social

The analysis is then presented to the relevant departments to help them move onto the next stage. Customer behavior analyses get added to social media personas , product feedback reviews become incorporated into new products and customer service quality checks smooth out friction in the service process. VoC stage 2: Analysis.

Data 120
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Why it’s time to break up with your biannual brand survey

Sprout Social

Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Brand Health Social Listening Topics. Competitive Analysis Social Listening Topics.

Survey 89
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What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. Why Is It So Important for Businesses to Pay Attention to Social Data?

Data 60