Focus Group, Marketing, Social Media and Statistics

31 free social media templates that will elevate your workflows

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template

Template Templates Social Media RFP

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research

Research Social Media Marketing Retail

Why social media vs. traditional media is not the debate you should care about

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. But the conversation shouldn’t be about social media vs. traditional media.

Social Media

Social Media Team Focus Group Loyalty

The Value of Social Listening in B2B Digital Marketing

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. The importance of social listening for B2B marketing. Granular sentiment analysis.

B2B

B2B Marketing Sentiment Influencer

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring

Brand Monitoring Tools HootSuite Brands

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI

ROI Social Media SEO Tips

How Size Matters in the Social Media ROI Debate

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless.

ROI

ROI Social Media Small Business CPC

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media

Social Media Strategy Consultant B2B

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Behavioural Statistics is THE job of the future and of Big Data.

Research

Research Nielsen Sentiment Facebook

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media

Social Media Strategy CoTweet CoTweet

An Introduction to Social Media for Business

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media

Social Media Avatar Social Networking Compete

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. But then it gets even worse. Your Web site.

Social Media

Social Media Content Analysis Sports

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands

Brands Klout Reputation Digg

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). You can follow any responses to this entry through the RSS 2.0

Communities

Communities Groups Groups Social Media

The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

Campaign

Campaign Marketing Authentication Loyalty

What’s Next for Social Data Intelligence

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate. Along with speed comes integration.

Data

Data Analysis Banking Analytics

Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands

Brands NoFollow Marketing How To

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

FEBRUARY 8, 2017

Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. Takeaways*.

Data

Data Focus Group Compete Twitter

It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

OCTOBER 9, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends.

News

News Social Media Marketing Facebook

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

OCTOBER 1, 2013

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. It’s up to the savviest content marketers to glean what they can from ad copywriters before the profession disappears. Headlines Matter.

Advertising

Advertising Content Marketing Press Release

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.

LinkedIn Tips Hubspot B2B

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing

Crowdsourcing Social Media Strategy Construction

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM

Social CRM Twitter B2B CoTweet

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation.

Social Media

Social Media Strategy Mobile Consultant

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads.

Sysomos

Sysomos Hubspot SEO ROI

Social Media Informer

31 free social media templates that will elevate your workflows

10 Reasons Market Research is Critical to Social Media

Trending Sources

Why social media vs. traditional media is not the debate you should care about

The Value of Social Listening in B2B Digital Marketing

14 Social Listening Tools for Effortless Brand Monitoring

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

How Size Matters in the Social Media ROI Debate

Convince and Convert Blog: Social Media Strategy and Social Media.

Facebook for Marketing Research: Political Polls #auspol

Convince and Convert Blog: Social Media Strategy and Social Media.

An Introduction to Social Media for Business

Get Your Social Media Story Straight | Blogging and Content.

Monitoring Your Company’s Brand Online with MutualMind

Nuggets from Social Media workshops as of late. : Community Group Therapy

The Importance Of Diversity In Modern Day Marketing Campaigns

What’s Next for Social Data Intelligence

Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

10 Marketing Techniques for Content Marketers from Traditional Advertising

26 Outstanding LinkedIn Tips and Tactics

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince and Convert Blog: Social Media Strategy and Social Media.

25 Compelling Reasons to Blog for Business Yesterday

Stay Connected