Sprout Social

SEPTEMBER 2, 2020

Oh, and don’t forget about IGTV for long-form content (up to 15 minutes when uploading from mobile , an hour when uploading from the web) and Instagram Live (up to one hour) for real-time video. Just look at the popularity of video via Instagram Stories for reference. Instagram’s video formats are fair game for any brand.

Instagram 143

Instagram Video Brands Compete 143

Hootsuite

FEBRUARY 5, 2024

For reference, the average monthly follower growth rate is 0.98%. On mobile (using Instagram Insights) If you’re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app. Follower growth rate: How quickly you’re gaining or losing followers.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Twist Image

JANUARY 16, 2015

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? by accident?

Mobile 40

Mobile Advertising How To Analytics 40

Likeable

SEPTEMBER 7, 2021

Lo-fi is short for “low-fidelity,” which essentially refers to content that has a DIY feel and requires minimal production. Tools: It’s never been easier to create content on mobile. No fancy shoots, locations, or actors—just some quick content shot on a phone. This started with Stories and continued with TikTok, Reels, and more.

Content 94

Content Authentication Trends Apple 94

Buffer Social

OCTOBER 17, 2017

So we’re collecting all the relevant Facebook algorithm factors, updates, and changes and placing them here in this post for easy reference. Posts that are timely or reference a trending topic. We want to help you understand how your Facebook posts get viewed on Facebook. Facebook algorithm values. Last updated: October 2017).

List 190

List Facebook Feed Feedly 190

Jon Loomer

NOVEMBER 3, 2019

I compared other visits via mobile and referred by Facebook, which averaged over a minute. Maybe you want to send desktop viewers and mobile viewers to completely different landing pages. The campaign in question was using several placements, so I was unable to isolate the traffic from Audience Network.

URL 154

URL Facebook How To Sample 154

The Social Media Hat

JULY 4, 2016

When talking about half-life of a social media post, we're referring to the expected lifetime engagement of an average post, and at what point it's already achieved half of that. 75% of Pinterest Usage Takes Place On Mobile. The tool is what I refer to as a reciprocal sharing tool. Yeah, you read that right.

Tools 157

Tools Feed Feedly Activities 157

Mindjumpers

JULY 6, 2012

Mobile Reach Data: As we have advised on our Facebook page , the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on the use of mobile devices in daily life of social media. They will be shown as a sponsored story in the fans News Feeds.

Features 220

Features Policies Mobile Module 220

Buzz Marketing for Technology

JUNE 27, 2008

Your how-to guide for Google with Google tutorials, tips for using Google and advice. 4 Easy Ways of Subscribing to Feeds in Google Reader. Written by: J. Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Google Reader is a very popular online tool for reading RSS feeds. Use the Add Subscription Button.

Google Reader 113

Google Reader Bookmarklet Feed Feedly 113

Mindjumpers

JULY 6, 2012

Mobile Reach Data: As we have advised on our Facebook page , the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on the use of mobile devices in daily life of social media. They will be shown as a sponsored story in the fans News Feeds.

Features 205

Features Policies Mobile Module 205

Social Media Strategies Summit

MARCH 25, 2021

And we’re not just talking about tiny purchases here, with the average value of online orders referred through social media standing at a shade over $79. Mobile users can activate the AR view using a QR code included within the brand’s marketing materials, or via a dedicated link that Bollé shared on Instagram. Image source.

Examples 223

Examples Retail Instagram Buy 223

Hootsuite

MARCH 16, 2021

Just like Instagram Stories , Facebook Stories are fleeting images or videos designed to disappear after 24 hours (although users can screenshot a Facebook Story or view Story highlights to refer to them later). From your mobile browser: Look to the top of your News Feed for Stories. Source: Facebook. Facebook Stories size.

Facebook 145

Facebook How To HootSuite Template 145

Hootsuite

SEPTEMBER 13, 2021

Analyze the performance of your existing content and cross-reference views and engagements with posting times. You can access TikTok Analytics in the mobile app or on the web. As in the case of any other social media platform, the best way to find out what works for your audience is to… check what’s been working for your audience.

Patterns 137

Patterns Analysis Analytics Overview 137

Oktopost

APRIL 26, 2021

Check out this great exchange between T-Mobile and a customer–a customer that loved the brand so much that they asked for magenta (the brand’s color) hair advice: All those hearts on her post go a long way for the T-Mobile brand. . Reference the amazing content of others. That brings us to the sixth benefit.

Engagement 156

Engagement Social Media How To Hubspot 156

Keyhole.co

FEBRUARY 3, 2023

your audience has made with your content Ad: Insights related to boosted posts Plays: Number of times a video was played automatically or intentionally Please note that you can access them only using Instagram’s mobile app. Track your Instagram account with Keyhole Top must-track Instagram metrics Hold on a bit! Did you think that was all?

Metrics 52

Metrics Analytics Instagram Hashtag 52

Sherrilynne Starkie

OCTOBER 15, 2018

Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.), Everything is being driven by mobile. this is the integraged digital media framework I use with my clients, no matter the challenge. This upward trend is being driven by the adoption of smartphones.

Marketing 199

Marketing Syndication Adwords Social Media 199

Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. These are often used as advertised (also referred to as sponsored) posts only. Remember that the Canvas creative unit is only viewable from mobile devices , even though the initial post may appear on desktop.

Publishing 163

Publishing How To Facebook Advertising 163

Mindjumpers

AUGUST 3, 2012

The end user immediately receives an alert that someone has referred to them in the news stream. They cited issues with file sharing, inefficient search, lack of customization, and bugs with mobile functionality. If that were the case, Microsoft wouldn’t have dropped $1.2 billion to replicate one of the biggest work distractors.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Convince & Convert

FEBRUARY 17, 2013

It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. The last third of the book includes a 6 step process for creating Youtility, and I also put in a quick reference guide to help readers who want to refer back to the key themes and principles over time.

Strategy 152

Strategy Marketing Hubspot Case Study 152

Buffer Social

JULY 26, 2023

Community Improvements Refer-a-friend and get rewarded For a long time we’ve been asked about a referral or affiliate program, especially from our most passionate community members. If you’re an educator, influencer, or agency that often refers folks to Buffer, we’d love your thoughts! Available in beta.

Project 74

Project Astroturfing Team Communities 74

Buffer Social

MAY 31, 2017

We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Here’re a couple possible reasons: More than 92% of Facebook users use Facebook on their mobile every day. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

Video 111

Video Engagement Facebook Mobile 111

Hootsuite

MAY 18, 2023

Short-form video refers to video content that is between five seconds and ninety seconds long. Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Easily customize them in Canva, and take your Reels game to the next level today. What is short-form video?

Video 112

Video HootSuite How To UGC 112

Keyhole.co

APRIL 18, 2023

Impression Impressions on Instagram refer to the number of times users have seen your posts or stories. Reach Reach on Instagram refers to the total number of unique accounts or users that have seen your posts or stories. Meanwhile, we also recommend using an Instagram analytics tool like Keyhole that will show advanced insights.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Socialmedia.biz

FEBRUARY 11, 2019

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures. Most of this information aligns with your interests and offers a personal context.

Social Media 88

Social Media Sentiment Analysis Study 88

Convince & Convert

MAY 19, 2016

Writing a good one is no small task; it needs to be about 10 pages long, professionally designed, and rich with statistics, charts, tables, and references. The whitepaper ( Mobile Procurement Evaluation Guide) details why and how procurement can be effectively managed from a mobile device. Whitepapers are not a drive-by read.

Drupal 96

Drupal Content Case Study Statistics 96

Buzz Marketing for Technology

JUNE 27, 2008

Mass Bay Organizational Development Learning Group. Boston KM Forum. Professional conferences. Lectures in local colleges and universities. Physical neighbors. Other affinity groups. Data and Information Hacks. Tomboy notes. Intranet personal home page (wiki). Beagle desktop search. Physical Space. Office (through employer). Home office. Wiki pages.

Wiki 140

Wiki Directory Wikipedia Forums 140

Sprout Social

OCTOBER 22, 2019

It’s almost impossible to talk about how to embed a Facebook feed on your website without at least some reference to plugins. Facebook recommends using the native dialog for iOS and Android if you’re looking for tips on how to embed on Facebook in your mobile apps. Here are 4 ways to embed a Facebook feed and more on your website: 1.

Sites 79

Sites Features Embedding Facebook 79

Rebekah Radice

AUGUST 27, 2016

Just look at how mobile is changing the way we browse the web. billion monthly active users on mobile , they decided to develop “Instant Articles,” allowing brands to publish articles to the app that load with unprecedented speed. billion monthly active users on mobile. With its 1.51 Better engagement.

Facebook 60

Facebook RSS API How To 60

Sprout Social

NOVEMBER 11, 2019

Here’s a great series of Stories from H&M for reference (note the interactive elements): 4. Provide a seamless experience for mobile customers. To say that mobile optimization is essential to marketing to Gen Z would be an understatement. Encourage engagement through tagging.

Marketing 89

Marketing How To Authentication Discount 89

Hootsuite

DECEMBER 14, 2022

It’s often referred to as “alternative text.” To do this, click the three dots at the top right of your Instagram posts, choose Edit , click Edit Alt Text on mobile (or Accessibility on desktop) and view or edit your alt text there. What is Instagram alt text? This could be a photo, video, carousel post, or Instagram Story.

Instagram 111

Instagram How To HootSuite Fashion 111

Sprout Social

MAY 24, 2022

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Heinrich references the power of humanization again, especially when interacting with disgruntled customers. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Sprout Social

OCTOBER 9, 2023

Cellebrite is a mission-driven organization whose technology is used to save and protect lives, so they wanted to mobilize a movement. She referred to the example of writing a blog, which encompasses a content brief, research, drafting and reviews. She says this critical brainstorming happened on a rainy Saturday afternoon at home.

Team 113

Team Examples Marketing Training 113

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start? points from 22.5

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Buzz Marketing for Technology

JUNE 23, 2008

In addition, all rooms can be accessed on a mobile device via FFtoGo. They offer bookmarklets and other tools for easy flagging, a personalized RSS feed as well as mobile versions that strip down the articles down to just text for low-bandwidth reading on the go. Annotate Bookmarks and Feeds with a Private Friendfeed Room.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Sprout Social

JULY 31, 2019

You can also download our Sprout 101 Guide for your own quick reference or for distribution on your team. Download the Sprout Social mobile app. In addition to many of the features already available on the web version of Sprout, there are a few helpful features specific to the mobile app. Connect with your Account Executive.

Team 83

Team Notification Report Metrics 83

Firebelly

FEBRUARY 26, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference 5 Social Marketing Stories You Need To Read This Week : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Kikolani

SEPTEMBER 30, 2011

353+ Blog Post Ideas to Inspire You – Posts that the author has bookmarked over time to refer to when in need of coming up with content inspiration. 5 Services To Convert Websites For Mobile Devices – A list of services that you can use to either convert your website into mobile version, or create it from scratch.

Mashup 126

Mashup Resources Facebook Press Release 126