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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments.

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Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

Pinterest improves organic reach for retailers. Pinterest has launched a personalized “ shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailersorganic ProductPins and Catalog feeds. This lets retailers expand their organic reach.

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What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

How do you get more organic reach on Facebook? This free Facebook tool takes your fan page and measures it against other pages with similar page likes to determine how well you’re doing in terms of engagement, CTR, and yes — organic reach. Industry: Nonprofit Organization. Industry: Retail/Consumer Goods.

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Top Five: social networks push new shopping features

Sherrilynne Starkie

Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase. In addition, the program will support news organizations in evolving sustainable business models by helping them to diversify their revenue streams. Mar 26, 2018.

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6 masterful examples of brands selling on Facebook Shops

Sprout Social

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. Sprout’s integrations further simplify the process, helping brands add product links to their content and maximize their reach with organic post targeting. David Outwear tags individual products in their in-feed posts.

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How-to: View and Organize Fan Pages on Facebook | Almost Savvy

Almost Savvy

Here is a quick and easy way to organize your content stream on Facebook using Friends Lists, so that you will be more likely to see the updates from your favorite pages. You may want to create separate lists for business fan pages, retail fan pages, and hobby fan pages. Was this tip helpful? I am going to use it.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well.