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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Duplicate content on pages is another way to get on Google’s black list.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. TV); enlist popular bloggers to avoid Google Clustering. Create sub domains, blogs, media channels (.TV);

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3 Forums with CommentLuv-Like Functionality

Kikolani

But vBulletin-powered forums have the option for a third-party add-on that allows members to place an RSS feed in their forum profile. Edit your profile and add your RSS feed in the Blog Feed field. Edit your profile and add your RSS feed in the External Blog Feed field. Latest blog post links are nofollow.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend. The support information on the Google Developers site covers the main opportunities. Google News.

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Link Building Tactics for Publishers

Adam Sherk

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. E-mail newsletters and RSS feeds. Related posts: Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines.

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Getting Started with Integrating Search and Social Media

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials It’s Time to Think about Integrating Search & Social Media Google and Microsoft’s Bing recently struck deals to incorporate social media into their real-time search results. Direct connections from links on your Google profile.

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Increase Traffic and Authority by Listing Your Blog

Kikolani

Alltop imports the feeds of popular blogs on a range of subjects (like blogging ) for the site’s visitors and those following Alltop’s category Twitters. Do you have a Google account (ie. Login, and visit the Google Profiles area to add your blog (along with your social networks and other websites) to your profile.

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