Oktopost

APRIL 26, 2024

Employee advocacy is the best way to position your firm as authorities in your field The expertise of your lawyers is your most valuable asset in attracting clients, and employee advocacy serves as an unparalleled platform for showcasing this expertise.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Oktopost

MARCH 23, 2022

Employee advocacy is probably already on your radar. It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing. Listen to the Behind the Post Podcast : Why Launch an Employee Advocacy Program. Deepening the trust of your audience.

How To 62

How To B2B Training Survey 62

Social Media Strategies Summit

MARCH 1, 2024

Lumen5 : Described as the “PowerPoint of video making,” Lumen5 features a point-and-click video creator and can transform blog posts and Zoom recordings into video clips. But we can still get creative by playing around with the built-in augmented reality features and special effects on TikTok and Instagram Reels.

Video 229

Video Trends Marketing Mobile 229

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. Employee Advocacy Facts and Statistics.

Social Media 84

Social Media Guidelines Hashtag Training 84

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. Employee Advocacy Facts and Statistics.

Social Media 84

Social Media Guidelines Hashtag Training 84

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

OCTOBER 28, 2020

It’s been a minute since we updated you about improvements to Oktopost’s Advocacy Board. If your employee advocacy board is anything like ours here at Oktopost, you have lots of good content to choose from. To access filters, click on the funnel icon in the top right corner of your advocacy board. Board filters.

Features 136

Features Engagement Activities Examples 136

Sprout Social

APRIL 4, 2023

One way is through brand advocacy. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. Is brand advocacy right for you?

Brands 129

Brands ROI Authentication UGC 129

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

FEBRUARY 28, 2024

Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves. The AI Assist feature is a powerful tool designed to aid social media managers in overcoming these moments to enhance their content creation process.

Tools 62

Tools Content B2B Social Media Management 62

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Oktopost

DECEMBER 9, 2020

Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. Listen in and learn best practices for any employee advocacy program into 2021. Looking for More About Employee Advocacy?

Social Media 147

Social Media B2B Startup Apple 147

Hootsuite

NOVEMBER 28, 2022

That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Keep reading for our guide to building a strong social media advocacy program. What is social media advocacy? They opt into your advocacy program voluntarily.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

MAY 11, 2023

These features allow you to choose the level of control over where your ad appears. These features allow you to keep Twitter a safe place for your brand and community. YouTube’s brand safety features are consistent with those available through Google search and display ads. Curious how real brands use this feature?

Reputation 131

Reputation Tools Brands How To 131

Oktopost

NOVEMBER 22, 2023

Employee advocacy B2B buyers want to hear from people rather than brands when making decisions, especially a purchasing decision. Realizing this, companies have incorporated employee advocacy programs into their social media strategy to reach more prospects.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. What is employee advocacy?

LinkedIn 93

LinkedIn Brands Authentication Project 93

Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

B2B 118

B2B Policies Social Media Management Groups 118

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Here’s exactly how to do it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

NOVEMBER 1, 2023

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling.

Campaign 91

Campaign Content Upcoming Authentication 91

Oktopost

SEPTEMBER 21, 2023

Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). This brings us to our top tip: do employee advocacy, but do it right.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. To solve these challenges, we’ve given our Advocacy Board a major upgrade with the launch of Advocacy Stories.

Content 62

Content Aggregator Social Networking Social Media Management 62

Oktopost

MARCH 14, 2023

Employee advocacy programs have become increasingly popular in recent years. As companies look for new ways to promote their brand and increase their social media engagement, advocacy programs are an attractive and effective solution. Measuring Advocacy Performance Across Segments The benefits of this update are clear.

Groups 75

Groups Groups Engagement Report 75

Sprout Social

DECEMBER 20, 2022

It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. Harness employee advocacy.

Meeting 99

Meeting Team Social Media How To 99

Oktopost

JULY 4, 2022

Assuming another platform has the criteria that you need, you might want to consider a few features and benefits that other social-specialized platforms offer. Employee Advocacy: Employee advocacy is a powerful social initiative that can amplify your brand message. People buy from people – not brands.

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

JANUARY 16, 2024

Our employee advocacy platform is ideal for organizations looking to start and expand their social selling strategies by providing sellers with the ability to create content that educates and builds valuable relationships with their audiences right at their fingertips. This is difficult for social media teams to deliver at scale.

Team 62

Team Tools SMS B2B 62

Hootsuite

JULY 19, 2023

At the end of this piece, you’ll be able to identify the helpful features and functionality of some popular social media recruiting tools. You can also encourage existing employees to get involved in the process by sharing and engaging with your content. But you can also use Facebook as more than a job posting message board.

Social Media 75

Social Media Tools HootSuite Hashtag 75

Oktopost

FEBRUARY 24, 2022

Social selling, a common usecase of employee advocacy , is an alternative to cold calling and conventional practices, social selling is using social media networks to prospect, build relationships, and provide a unique customer experience. Ultimately, social selling is equally about sales and brand presence.

B2B 171

B2B Brands LinkedIn Groups 171

Hootsuite

JUNE 15, 2023

Share the benefits you offer, interviews with current employees, and anything else that communicates your unique company culture. Set up an employee advocacy program Employee advocacy is all about getting your employees to post and share company content (or their own original content about the company) on social media.

HootSuite 93

HootSuite How To Hashtag Applications 93

Oktopost

FEBRUARY 23, 2021

Today, we have some good news for our Deutsche Freunde: we’ve added XING to the Oktopost employee advocacy platform. Many of our EU-based customers operate in this area, with local offices, employees, and – most importantly – buyers and decision-makers that they want to engage. Getting Started with XING.

Social Networking 103

Social Networking Activities Data Features 103

Waxing UnLyrical

JUNE 21, 2018

The combination of these two developments has resulted in what is know as “authentic advocacy.” ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Tip #1: Seek Out Employee Evangelists.

Authentication 125

Authentication Brands How To Review 125

Oktopost

FEBRUARY 13, 2023

Manual writing and editing tasks limit the productivity of social media managers, and force executives to hire more employees or settle for less content. The Advocacy Paradox Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility.

Social Media 62

Social Media Tools Content Social Media Management 62

Hootsuite

DECEMBER 1, 2022

LinkedIn research shows employee networks have an average of 10 times more connections than a company has followers. And content gets twice as many click-throughs when posted by an employee rather than on the company’s business page. Or it might mean encouraging your employees to share their work life on LinkedIn.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Oktopost

FEBRUARY 26, 2024

6 crucial B2B social media metrics you need to up your marketing game For B2B organizations, your social media metrics must tell the story of how customers move along the buyer journey and show the impact of each marketing campaign , advocacy effort, and social media push on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Hootsuite

SEPTEMBER 28, 2020

Social now plays an integral role in developing relationships not just with customers, but also employees, partners, and other stakeholders. They’re nearly twice as likely to also connect with communities, employees, and partners. customers, employees, partners, investors, and the community). Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Oktopost

APRIL 14, 2023

That’s why we’re thrilled to introduce Oktopost’s four new AI-assisted tools that streamline social media and advocacy content creation, helping social media managers save precious work time and creating content that resonates better with different audiences.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

agora pulse

SEPTEMBER 15, 2020

Inspire Employee Advocacy. The most successful social media managers inspire employee advocacy. That means turning employees into brand ambassadors who support your social media marketing efforts and help you achieve your KPIs. Have an employee advocacy plan and assign a budget to it. Learn New Tools.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Sprout Social

AUGUST 4, 2022

Only feature a few of your top benefits and be clear about what you’re looking for in a candidate. Lean on employee advocacy. Employee advocacy is a supercharged version of the power of word-of-mouth. In employee advocacy-driven posts, feature the humans behind your company. A link to apply.

Examples 102

Examples Social Media Skills Team 102