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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Facebook's Revenue Dreams For WhatsApp Are Under Threat -- From Old-Fashioned SMS

Forbes Social Media

But most businesses are gravitating to SMS, and the trend is likely to stay that way. Facebookwants to charge businesses to message users on WhatsApp.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

And they’re doing SMS, which is fascinating. And the value of an email marketing campaign has come back into fashion. I think the same is true for SMS. ” So SMS is really powerful. You’ve got Community , which just raised $40 million. Affiliate sales support independent publishing. I love LinkedIn.

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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable. Have you experimented with discounts and promotions on your Facebook page?

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. Chatbots can connect with customers through multiple channels, such as Facebook Messenger, SMS, and live chat. Bestseller’s need for customer service in bulk. Omni channel chat is another great sales use case for chatbots.

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How to Use IFTTT to Automate Search Engine Optimization Tasks

Bill Hartzer

The end task part can also be set up in a similar fashion like “send me an email”, or “create a status message on Facebook”. Ifttt works with many platforms / channels, and even has the ability to send a message to your phone or SMS device. The trigger then causes another task to happen – hence the “then that” part of the set up.

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Global Investors Tune in As Live Video in Ecommerce Takes Off 

The Realtime Report

The technology is state-of-the-art, infinitely scalable and contains a proprietary layer on top of video using text, chat (WhatsApp and SMS) and voice to make the entire shopping experience human-like. I believe the SWIRL Live Video Shopping solution is ready for global adoption.

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