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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

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Social Spotlight: Everlane and the Impact of Zero Impact

Sprout Social

Take fashion brand Everlane, which uses social not for flashy content meant solely to sell, but for deep and authentic storytelling about the purpose-driven business it’s built. I’d also throw in a healthy dose of awareness about how the fashion industry works, which also sets Everlane up to stand out by standing up for the consumer’s dollar.

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Melbourne ProBlogger Event Recap, LinkUp and Looking Forward (#PBevent)

ProBlogger

I am so proud of the glimpses we saw of the Aussie blogging community, which is on a par with anything I’ve seen in other parts of the world. We attempted to mix up the speakers at the event in terms of their niches—there were parenting bloggers, motor bike bloggers, fashion bloggers, food bloggers, and more.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

The point is that consumers now have a more potent aggregate power: someone with a problem can now reach others with the same problem faster, build a community around this shared problem easily, and mobilize lots of people behind the common cause more efficiently. Not just being talked about but be an active voice in the community.

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Why I Rarely Answer My Phone | Bare Feet Blog

Bare Feet Studios

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. And when we had our little earthquake here a few years back, phone did not work tho SMS did! Dollars and attention in the mix.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. Un #CaseStudy de una empresa de aventuras [link] via @tcreativo I will add #SMS [link] Roger ovalles Los 3 amigos: #email, #blog y #SocialMedia. Allowing for and creating communities. It makes sharing simple.

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The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

community need to do a better job of and it’s not educating the public on what open government is or why they should care. community need to do a better job of and it’s not educating the public on what open government is or why they should care.&# ″ is or not , but there is one thing that we in the Gov 2.0

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