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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. Let’s begin by examining their social media accounts. Here are some of them: Chanel Beauty: 6.1

Fashion 52
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Let’s dive in.

Strategy 123
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7 steps to a successful social media video marketing strategy

Sprout Social

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

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What is Earned Media?

Sherrilynne Starkie

Earned media is one of the four pillars of digital marketing success alongside the owned, shared and paid media pillars. It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). Examples of Earned Media Success.

Fashion 409
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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. You might have recently published a corporate statement in support of Black Lives Matter and racial justice. Speak to your expertise, with your lens. Enlist your followers.

Strategy 145
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Good, Better, and Best Strategies for Customer Service on Social Media

Ignite Social Media

Now that you have learned if your brand is ready for customer service on social media , it’s time for part two. Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy.

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Which social media channels should your brand be present?

Visually SM

But with so many social media platforms out there, how can your company make such a big decision? Finding the proper channel to announce your goods and services demands as much of a strategy as anything else. In this guide, you will understand why it is so important to have social media profiles for your business.