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How a social media consultant can help your business

Sherrilynne Starkie

Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. Industry certifications prove a social media consultant’s practical skill too.

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Fireworks Factory: a new concept marketing conference

Sherrilynne Starkie

Thanks to Darren Barefoot , one of the conference organizers, for this Storify summary of the event. PLEASE LIKE MY FACEBOOK PAGE. And, many of the delegates also contributed presentations of their own work and ideas. Related posts: Picking up an IABC Silver Leaf Award. Change management: new tricks for old dogs. Related articles.

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Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

This tactic proved to be highly effective as seen in these Storified tweets. PLEASE LIKE MY FACEBOOK PAGE. And for those who can’t get their thumbs going quickly enough to keep up, he posts the expected tweet on his presentation slide. Related posts: IABC Canada Summit registration now open. ICANN 45 gets cool Toronto look and feel.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Storify – Create or find stories. Imagine that you missed a really great conference but you heard that someone ‘storified’ it. This means they went to Storify and searched through the content discussed on social media and created a summary. Storify is very easy to set up and provides a good free version!

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

Share your pins on Facebook, Twitter, Google+, and Storify. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Include keywords within your enthusiastic comment and the price if applicable. Share the Pinterest love.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

A Facebook page was developed, it wasn’t actively utilized for the short campaign. Storify Review: . Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. Some social media influencers were first-time bus rides. 425 Tweets. Sell-out event.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

Why: If you prefer to view the entire transcript visually from December 3rd, Sandra Fernandez created a lovely Storify of the chat. Twitter Facebook Google+ LinkedIn Monday Roundup: A Goodie Bag of #measurePR. Seriously, this is such a great post, it’s basically a book! Tweets from #measurepr with @shonali and @sallyfalkow.

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