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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. 4% of consumers follow brands on Tumblr. Why you should be on Tumblr.

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The Billion Dollar Branding Play

Twist Image

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? After it was announced that Yahoo would be acquiring Tumblr for a little over a billion dollars, the online channels (and traditional media outlets) went crazy in an " Instagram just got bought by Facebook for a billion dollars" kind of way.

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Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. It''s not just Tumblr. And now, they''re balking at Tumblr.

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3 Steps to Recruit Social Influencers [Infographic]

Mindjumpers

to 25K of unique monthly visitors on sites like Instagram, Twitter, Pinterest, Facebook, Tumblr, and others. The influencer shall keep his image and attract more followers – therefore the product must benefit the influencer’s good reputation. Would a teenage influencer spread the word about diapers absorbency?

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The complete guide to online social listening

Sprout Social

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Tumblr is yet another head-scratcher for many brands. Not a good look.

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Employees Are A Critical Element To Your Social Media Success – Are You Leveraging Yours? Apple Isn’t!

SocMed Sean

Without people and their personal relationship information, social media sites like Facebook and Twitter would be reduced to…well…MySpace. Share this on Facebook Tweet This! Share this on LinkedIn Share this on Tumblr Share this on del.icio.us Social media and social networking are both about connecting people.

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7 Ways Search And Social Media Have Converged

The Social Media Incubator

Build your reputation here first, and then branch out from there. Bing/Facebook – Bing and Facebook have worked together for a couple of years now. You can use Bing to ask your Facebook friends for information on any topic, or see which of your Facebook friends has posted information about a certain topic.