The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 When it comes to Facebook, the social networking platform is no different. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Buffer Social

OCTOBER 18, 2016

Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. And today, I’d love to take you on a deep-dive into personal blogs of startup marketers. 33 Blogs to Follow, Written by Some of the Very Best Startup Marketers. It’s amazing how many great blogs there are!

Startup 40

Startup URL Hubspot Marketing 40

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” Why: Ian Cleary shares eight social media marketing tools (many for Facebook) to turbocharge your marketing efforts. The Problem With Being “Busy”.

Press Release 186

Press Release Startup Consultant Flickr 186

Pam Moore

AUGUST 31, 2018

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. How to set goals and metrics for success.

Social Media 147

Social Media Training Startup Team 147

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 Time has passed by and since then, Facebook has grown to half a billion global users and would fall next only to China and India if it were a country. The bottom line is, Facebook isn’t a one size fits all solution.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

agora pulse

OCTOBER 15, 2019

When you’re managing social media for a startup or handling agency clients with limited budgets, you need to keep costs in check. But when you’re managing social media for a startup or handling agency clients with limited budgets, keeping costs in check while still getting results is essential. Prioritize organic engagement.

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

When you’re managing social media for a startup or handling agency clients with limited budgets, you need to keep costs in check. But when you’re managing social media for a startup or handling agency clients with limited budgets, keeping costs in check while still getting results is essential. Prioritize organic engagement.

Social Media 72

Social Media Marketing Social Media Management Startup 72

Hootsuite

AUGUST 17, 2023

Hootsuite can help you do all of that (and more) from one user-friendly dashboard that works with Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube. A built-in analytics feature monitors all the usual metrics (likes, shares, etc.) Good for: Small businesses and startups, content creators, marketing professionals.

Comparison 77

Comparison HootSuite Hubspot Social Media Management 77

Pam Moore

AUGUST 22, 2018

We work with organizations from small business and startups to enterprise Fortune 10 brands. How to set goals and metrics for success. I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands. How to eliminate confusion and push back from day one.

Social Media 94

Social Media Startup Training Team 94

Pam Moore

JUNE 2, 2017

Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Develop an executable plan + metrics for success within 30-60 days! Spent 15+ years in corporate America at startups to Fortune 50 brands including GE, Hitachi, IBM, Sun Microsystems, StorageTek, Bisk Education.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

SEPTEMBER 7, 2020

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc.

eBook 78

eBook Social Media Template Templates 78

Buffer Social

MARCH 20, 2017

In 2016, TechCrunch found that more than 8 billion videos (equating to roughly 100 million hours of video) are watched on Facebook every day. The challenging part for marketers is two-fold: Understanding what makes videos successful and knowing which metrics to measure. Move beyond the “Video View” as a metric.

Video 100

Video Trends Aggregator Metrics 100

The Realtime Report

SEPTEMBER 13, 2022

This novel online retail approach is already showing unprecedented results, with some early metrics including upwards of a 50% conversion rate, +60% average basket value and a staggering 97% boost in customer loyalty; stronger relationships that directly correlate to increased customer lifetime value.

Retail 91

Retail Video Microsoft Loyalty 91

Waxing UnLyrical

AUGUST 3, 2016

A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. So how can PR pros move beyond impressions and report “smart” metrics? Question three asked, “What are smart metrics?” So please mark your calendars for Tuesday, August 9th from 12-1 pm ET, and RSVP to our Facebook event.

Report 100

Report HootSuite Metrics Hosting 100

Postcron

NOVEMBER 21, 2019

Consumers are also 58 times more likely to engage with branded content on Instagram as compared to Facebook and 120 times as compared to Twitter. New visitors to Instagram pages spend more time on individual pages than any other social media network, including Twitter, Facebook, and Pinterest. There are nine categories to choose from.

Instagram 130

Instagram Social Media Tools Metrics 130

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. DR4WARD ). V3B Blog ). V3B Blog ).

Social Media 100

Social Media Marketing Survey Metrics 100

Twist Image

JUNE 1, 2012

In her Advertising Age op-ed piece, When Hacker Culture Collides With Business Reality , she sees some major opportunities for marketing companies that we're not only not pursuing, but allowing (and enabling) small startups to take on: " while the tech boys are breaking their toys - it is often the professional marketers (a.k.a.

Radian6 100

Radian6 Startup Marketing Adwords 100

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. At present, these metrics are available: Delivery.

Adwords 133

Adwords Metrics CPC Campaign 133

OnlineRockersHub Marketing Blog

JANUARY 24, 2020

As of today, it reveals the cost of influencer marketing across different platforms like: Facebook: $25 per post, per 1000 followers. When measuring the success, you should go back to the actual goal that made you design the campaign and then come up with understanding the measurable metrics. Instagrams: $10 a post, per 1000 followers.

Influencer 82

Influencer Marketing ROI Metrics 82

Pam Moore

AUGUST 22, 2018

We work with organizations from small business and startups to enterprise Fortune 10 brands. How to set goals and metrics for success. I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands. How to eliminate confusion and push back from day one.

Social Media 60

Social Media Startup Training Team 60

Webbiquity SMM

AUGUST 27, 2019

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” But others are hot tech startups like Back.ly Image credit: CMI. The remaining 1.5% Of the 9.8%

B2B 154

B2B Research Twitter Marketing 154

Pam Moore

AUGUST 31, 2018

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. How to set goals and metrics for success.

Social Media 60

Social Media Training Startup Team 60

Hootsuite

DECEMBER 16, 2021

Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Startups and founders who are running social alongside doing everything else. Who is crossposting good for?

Social Media 145

Social Media HootSuite Instagram Hashtag 145

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Top Metrics to Optimize Your Sales and Marketing Conversion Funnel in Each Stage . Top metrics to track in each phase of the funnel to optimize for maximum sales and ROI.

Conversation 78

Conversation Template Templates Marketing 78

SocMed Sean

JULY 25, 2015

–Sean Twitter, The Ultimate Link Farm UnSocial Social Media – Surfing LinkedIn Profiles As Anonymous The Funny Perspective of Technophobes Should we ask doctors to tweet and post on Facebook? Setting Your Facebook Quota Do You Have A Reason For Being On Facebook? Do You Really Need Those Gadgets?

Social Media 100

Social Media Creative Commons Klout Foursquare 100

Later

FEBRUARY 16, 2021

Exequiel Alcober, a Head of Customer Success for a tech startup, landed on his side hustle idea by looking at everyday products from his home country of Argentina. Join Later today to plan, schedule, and analyze your posts on Instagram, Facebook, Pinterest, Twitter, and TikTok! . Learn from the Side Hustlers: Find a Strong Idea .

Instagram 112

Instagram How To Metrics Analytics 112

Keyhole.co

NOVEMBER 2, 2022

As one of the best Sprout Social alternatives, Keyhole tracks and aggregates your brand’s metrics across all social media channels, monitors your campaigns and measures the performance, understands how your hashtags are performing, and tracks and compares influencer reporting. You can deliver real-time within a few clicks and in seconds.

Brands 52

Brands HootSuite Social Media Management Price 52

Buffer Social

JANUARY 15, 2017

. “How cool would it be to drive 300 sign-ups a month from Facebook Ads ?” Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? For example: Let’s take Facebook page growth for instance. For example: Let’s try out our Facebook page example again.

Social Media 111

Social Media Strategy Metrics Research 111

Writtent Blog

FEBRUARY 14, 2014

Startup Marketing. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using). Startup Lessons Learned. Growth Hacking: Lean Marketing for Startups.

Resources 111

Resources Startup Marketing Handbook 111

Pam Moore

NOVEMBER 29, 2017

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. Social Media Audience Analysis Worksheet. 2018 Content Marketing Editorial Calendar Template.

Influencer 160

Influencer Training Marketing Small Business 160

Kikolani

SEPTEMBER 23, 2011

How We Use Google Analytics To Improve Our Online Store – Checking your traffic levels is both fun and rewarding but ultimately Analytics is about tracking specific metrics that will allow you to improve both the engagement and conversion rate of your website. Graphic Design / Web Design. Graphic Design / Web Design.

Mashup 117

Mashup Resources Domain Name SEO 117

Buffer Social

APRIL 4, 2018

Generally, influencer marketing is less common on Facebook and Twitter. But as it’s possible for people to buy fake followers to inflate their follower count, brands are also looking at other metrics to price their influencer marketing campaign. Engagement is one of the alternative metrics that brands have been using.

Cost 111

Cost Influencer Social Media Marketing 111

Twist Image

AUGUST 31, 2012

Yesterday, I was asked by a media outlet to comment on this this infographic: The Power of Facebook Advertising (if you read French, you can find it here: Facebook en quête de nouveaux revenus ). The average person spends 6:35 hours per month on Facebook , but they spend 3:20 hours on Google. Revenues for Facebook will reach $4.23

Yahoo 81

Yahoo Microsoft Apple Advertising 81

Waxing UnLyrical

JULY 2, 2018

We used spreadsheets to record and track metrics for all our outputs and outcomes/impact, and to ensure that our initiatives were helping achieve business goals #measurePR. I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. A2: I stumbled into PR/marketing.

Education 102

Education Creative Commons Metrics Journal 102

Kikolani

DECEMBER 3, 2014

For example, you can highlight one of your keywords, click on the Keyword Difficulty button below your list of keywords, and then click on Update to get detailed metrics about your competitors in search to determine difficulty. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

SEO 137

SEO Statistics Template Templates 137

Keyhole.co

SEPTEMBER 4, 2023

Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. Hashtags are much more powerful on Instagram than they are on Facebook. What is the 3 hashtag rule?

Hashtag 52

Hashtag Instagram Strategy How To 52

Adam Sherk

JUNE 15, 2010

by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority.

News 165

News Sites Twitter Digg 165