Remove recommended-books-to-read
article thumbnail

10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240
article thumbnail

Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Facebook Told Us How to Do Facebook Marketing.

Facebook 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Facebook 145
article thumbnail

16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

article thumbnail

How I Use Facebook Live, Webinars, and Virtual Conferencing Software

Jon Loomer

Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. Webinars, Facebook Live, team meetings, social events, and consultations. METHOD: Facebook Live to a private Facebook group using Ecamm Live. Live Interviews on My Facebook Page.

Software 218
article thumbnail

Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). and if not, what would you recommend? I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. A massive push?

Klout 206
article thumbnail

9 Mistakes To Avoid In Content Marketing For Brands In Financial Services

Keyhole.co

Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. So if you feel like your marketing campaigns aren’t converting, reassess your content first with social media analytics. For instance, when recommending an app, you should try it out before writing a review.

Brands 52