Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

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CPM Facebook Sample Samples 196

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. What Are Custom Metrics? Why Would You Use Custom Metrics? Traffic Score.

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Metrics Examples Facebook How To 214

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

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Facebook Aggregator Eventful URL 205

Jon Loomer

FEBRUARY 6, 2023

And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

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Facebook Authentication Review Report 186

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem. This article was written by AI and edited by Bill Hartzer.

Instagram 165

Instagram Brands Collaboration Facebook 165

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. It’s a way to get people to watch your videos by withholding information, sensationalizing, and misleading the user. That information is withheld and you’re forced to watch to find out.

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Video Facebook Policies Feed 201

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean? How Will This Impact Your Advertising?

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Facebook Privacy Advertising Report 212

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Report comScore Marketing Groups 277

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Once you uncover this information, you can take additional action. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Delivery Reports. First, you can download the Delivery Report.

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Video Facebook Report Publishing 178

Sprout Social

MARCH 16, 2022

Fast reporting helps you understand what content impacts your business and strategy, and how. While everyone knows metrics like views and impressions can inform performance, they might not tell the full story. Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds.

Engagement 125

Engagement Report Video Metrics 125

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Ads Manager doesn’t report on it.

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Organization Conversation Facebook Metrics 212

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming. Sent Messages Report. Facebook Competitor Report.

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Report Facebook How To Overview 80

Jon Loomer

JANUARY 26, 2021

There was a lot we didn’t know at the time, and Facebook has also provided more information since. How that prompt directly impacts Facebook ads. I will go into significant additional detail to help you understand and prepare for this update in my new training, Facebook Ads and iOS 14. The iOS 14 Prompt.

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Aggregator Facebook Apple Training 212

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. Luckily, there is a way to get this information.

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Video Facebook Metrics Feed 193

Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. You’ll need to add columns to your Ads Manager report. Instant Experience Outbound Clicks: “The number of clicks on links in an Instant Experience that take people off Facebook-owned properties.” Facebook is clearly collecting and storing this information.

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Metrics Facebook Advertising Report 193

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted. Pixel events and custom conversions help define an action for Facebook.

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Conversation Facebook URL Report 194

Sherrilynne Starkie

JANUARY 28, 2019

The media are reporting on it. Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! After almost a year of bad press, multiple scandals and falling share prices, it’s well past time for a Facebook ‘Mea Culpa’.

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Facebook Wikipedia Reputation Price 170

Jon Loomer

MARCH 4, 2021

This will have a direct impact on three main things: – Reporting conversions (some won’t be counted). You can find this in Facebook Analytics by creating a filter for people who used a particular app or device (select iOS for Device OS). Prior to mid-January, Facebook used 28-day click and 1-day view as the default.

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How To Facebook Advertising Eventful 210

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source).

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URL Facebook How To Analytics 210

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

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Report Social Media Metrics Aggregator 147

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization.

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Report Social Media Metrics Team 131

Sprout Social

JULY 13, 2022

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. Use industry research to inform how your brand navigates social media in Europe. About 307 million European consumers used Facebook on a daily basis in the first quarter of 2022. Check out the Report.

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Social Media Strategy Statistics Trends 100

Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. The role of competition. Impact of Competition.

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Cost CPM Facebook Compete 216

Ignite Social Media

MAY 13, 2021

update (announced in 2020 and rolled out this year) brought CAPI to the forefront as the update threatens the data collection through the Facebook pixel. Since the 2020 Ignite article, more information around CAPI has been made available and we’re learning more every day as we work with clients on implementation. Manual Setup.

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API Conversation Tips Facebook 155

Jon Loomer

AUGUST 4, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting , but that’s a section that many advertisers neglect. But, what if those metrics aren’t good enough?

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Metrics How To Construction Facebook 210

Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. According to Meta’s 2023 2Q earnings , the Facebook Average Revenue Per User (ARPU) in Europe was $17.88 We’ve had a free Facebook and Instagram up until now.

Advertising 184

Advertising Instagram Facebook Privacy 184

Sprout Social

AUGUST 17, 2022

For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence.

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Campaign Social Media Tools Hubspot 125

Jon Loomer

OCTOBER 1, 2015

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Then you can easily access performance reports based on specific objectives. We can take this information and make some adjustments.

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Report Facebook eBook Sample 113

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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Facebook How To Aggregator Metrics 115

Jon Loomer

JANUARY 16, 2023

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. In my early reports on ChatGPT, some feedback seems to misunderstand how this tool works. You can do this, too.

Strategy 207

Strategy How To Facebook Training 207

Sherrilynne Starkie

NOVEMBER 18, 2017

Seventeen countries say that fake news has played an important role in recent elections, according to a report from Freedom House. Facebook announced it’s testing new ‘Trust Indicators’. Facebook users will be able to see this information to provide context to evaluate the credibility of the stories they are reading.

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Social Media Twitter Facebook Policies 283

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Make a note of the event for reporting.

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Facebook Marketing Eventful Social Media 161

Social Media Today

JUNE 30, 2020

Facebook has announced a new News Feed algorithm update to help boost original news reporting, and improve the flow of quality information through its network.

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News Feed Feedly Facebook 218

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean? How Will This Impact Your Advertising?

Facebook 147

Facebook Privacy Advertising Report 147

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted. Pixel events and custom conversions help define an action for Facebook.

Conversation 153

Conversation Facebook URL Report 153

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. You could create this custom conversion and then add a column to your Ads Manager reporting. How to Track and View Reported Conversions.

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Conversation Facebook URL Eventful 189

Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Facebook benchmarks. Across all industries, brands publish an average of 7 Facebook posts per day.

Industry 123

Industry Real Estate Social Media Sports 123