Report: Social Marketing Is More Than Just Likes [Report]
JUNE 25, 2012
Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. Facebook pages are the go-to destination.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
According to the paper, the formula for success is fairly simple: Provide people the information they want, when they want it and where they want it – but this may not be as easy as it sounds. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Go through one step at a time.
Millennials On Mobile, Social Media [Report]
The Realtime Report
DECEMBER 6, 2012
adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. The November 2012 Scarborough Research report, “ OMG! 49% had updated a status.
Social Media is Key to B2B Content Marketing [Report]
JUNE 1, 2013
Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruptive — instead of directly advertising your products or services, you are communicating with your target audience by sharing valuable, free information. Social Media is Key to B2B Content Marketing [Report] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
Community Management Continues to Mature [REPORT]
APRIL 4, 2012
The Community Roundtable’s essential 2012 State of Community Management Report is out. This report is a must read every year. organizations are not sure how to integrate community management into existing workflows (because it has to create information sharing in different ways than it was set up to happen, if information sharing happens at all between departments).
PR Pro Charged with Barricading Reporter in Room
JUNE 6, 2012
I was reading my friends over at PR Daily yesterday and what did I find, but a story about a PR guy (I can’t even call him a professional) who locked a reporter in a room so he was unable to ask his CEO any questions. He locked the reporter in a room. Mike Elk, a reporter for In These Times , was attending a public meeting in Washington, D.C. publicly traded company.
Social Media Reporting Tips (From Your Boss)
FEBRUARY 14, 2017
roll analysis up into reports that I share with my direct reports, my peers, and my boss. I’m a marketer. In my experience, establishing a good reporting habit may seem like a big lift, but it helps establish trust and credibility. This is how marketing analysis scales, and should be the central theme when you build your own report. Want more reporting tips?
Analyze Page Performance With the New LinkedIn Company Pages Report
AUGUST 31, 2016
We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. The new report provides comprehensive Page level data to help social businesses make strategic decisions. The report enables you to benchmark your LinkedIn® marketing efforts with a big picture look into content performance. Closer Look at LinkedIn® Analytics.
Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage
JULY 31, 2012
According to Dictionary.com , censor means, “An official who examines books, plays, news reports, motion pictures, radio and television programs, letters, cablegrams, etc., NBC released a statement saying: We filed a complaint with Twitter because a user tweeted the personal information of one of our executives. Have you ever heard of censorship? ” And now the “etc.”
How to Make Your Email Marketing More Personal Without Being Creepy
FEBRUARY 15, 2017
People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out. Justin Schorah says permission-based personalization is the way to go. He has more.
5 Ways You Aren’t Using Facebook Ad Reports
OCTOBER 1, 2015
There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Let’s take a closer look at five of the ways advertisers like you need to be using Facebook ad reports… Facebook ad reports are powerful, but are you using them in these five ways?
The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report
NOVEMBER 14, 2016
As someone who works with social media every day, this information would be invaluable. To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. Contents: – Key takeaways.
Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget
Ignite Social Media
JANUARY 9, 2017
Finally, the “learn and inform” category are all the activities designed to understand and dictate future strategies and tactics. This includes reporting, goal setting, and strategic development or strategic recommendations. At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. Step 1: Evaluate Previous Budget.
4 Tools to Help Build a Social Media Analytics Report
Convince & Convert
MARCH 13, 2013
Utilizing the advanced segment features within Google Analytics , we can collect a wealth of information about how each social channel is performing with respect to driving traffic and conversions on a website. Tools to Help Build a Social Media Analytics Report is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Actionable Analytics. PinLeague.
2013 State of Community Management Report Stresses Importance of Community Managers
JUNE 24, 2013
So I was super excited to get a peek at the first report of the Community Roundtable’s 2013 State of Community Management yesterday and even more excited to see that it contains some great findings that should hopefully help show businesses that community management DOES matter. The biggest takeaway from the report, though, is that community management matters.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Quick Reports for Measuring Brand Awareness Download. The 2015 Instagram Industry Report Download.
Twitter: 5,676 Government Requests for Account Information in First Half of 2016
SEPTEMBER 23, 2016
Twitter said it received 2 percent more government requests for account information in the first half of 2016 compared with the second half of 2015, affecting 8 percent more accounts. The social network released its Transparency Report for the first six months of the year, and other findings included: Requests came from seven new countries: Bermuda, the Czech Republic, Estonia, Jordan, Macedonia, Malta and Mongolia. Since Twitter began issuing its Transparency Report in the first half of 2012, the governments of 76 countries have requested information. 2,520.
The 5 Top Google Analytics Reports for Social Media Marketers
Convince & Convert
AUGUST 22, 2012
Where: At the top of the Standard Reporting interface, you’ll find a button for “Advanced Segments.” What: View reports that show the real-time and latent impact social media has on sales and goal conversion. Why: Social reports from Google Analytics allow social media marketers to understand what impact social media has now or later in the sales conversion process.
Twitter Responds to Reports of Leaked Passwords
JUNE 10, 2016
Twitter responded to widespread reports of security breaches and leaked passwords with a blog post by trust and information security officer Michael Coates. Coates wrote that Twitter investigated recent claims of user names and passwords for sale, and it found that the information was not obtained by hacking its servers: The purported Twitter @names and passwords may have been amassed from combining information from other recent breaches, malware on victim machines that are stealing passwords for all sites, or a combination of both. two-factor authentication ).
Introducing the Tag Report: Analyze Performance Across Your Tagged Messages
JULY 14, 2016
Today we’re excited to introduce the Tag Report. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. The new Tag Report provides a summary of messages tagged from Compose and in the Smart Inbox. If you’re using tags to categorize published messages, the report provides engagement metrics.
Leadtail Releases 2013 B2B Social Marketing Report
Blue Focus Marketing
SEPTEMBER 17, 2013
B2B marketing firm Leadtail has recently released the B2B Social Marketing Report: Marketing Executives on Twitter. According to the report, Leadtail designed the study to help marketers better answer questions such as (1) which social networks should you invest time and money in?, (2) what topics should you create content around?, among others.
These Major Accuracy Problems Are Affecting Your Marketing Reporting
DECEMBER 28, 2016
Even state-of-the-art data measurement platforms can give you wrong information, or present it in a way that makes you interpret it incorrectly. Marketers thrive on data; without it, we’re glorified guessers. It’s easy to say that you think a certain strategy or campaign would be effective, but if the numbers aren’t there to back you up, your belief is meaningless. The Accuracy Problem.
Companies Are Data-Rich and Insight-Poor [Report]
JANUARY 24, 2013
The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. The report Data-Rich and Insight-Poor Marketers Planning to Turn Information Into Intelligence in 2013 Survey Report by Infogroup Targeting Solutions and Yesmail Interactive states that consumers are overwhelmed by the amounts of messages.
Triple X Niche Case Study Update: Expenses Report
DECEMBER 18, 2013
As promised in the first update I’m going to be sharing our respective reports in the same order so you’ll first hear about Diggy’s expenses, then mine, then Mr.V a.k.a If you would like more information on these tools, be sure to follow my thread (stickied at the top) on the case studies forum. Vladimir’s. Web Hosting : $14. GSA Search Engine Ranker : $99.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Nielsen Report: Blogs Still on the Rise. Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Digital Consumer Report State of The Media: Q3-Q4 2011. People can swallow small bites of information from Twitter and Facebook much easier without having to read several paragraphs," says Mudd, whose clients include Blue Cross/Blue Shield, Verizon and Synovus. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? Mobile.
How Team Sprout Uses Its Twitter Listening Report for Content Creation
DECEMBER 22, 2016
Here at Sprout, to optimize and inform our content strategy, we often use the Twitter Listening Report. This report enables us to dive deeper into social data surrounding the Brand Keywords and hashtags relevant to our industry that we’re already monitoring within the Smart Inbox. It’s well-known that social media isn’t simply a broadcast platform. Twitter
Facebook Eyes Internet.org Free Basics Launch in U.S. (Report)
OCTOBER 6, 2016
Brian Fung of The Washington Post reported that the social network has been in discussions with government officials and wireless carriers to bring Free Basics stateside. version of Internet.org Free Basics would be aimed at low-income and rural Americans who lack access to reliable broadband connections, either at home or via mobile devices, and the app would give them free access to services such as news, health information and job listings. Fung also reported that Facebook has yet to engage in talks with major wireless carriers, instead focusing on smaller providers.
Social Business Intelligence: Wisdom from the Outside-In
Buzz Marketing for Technology
MAY 23, 2012
Surveys are episodic and offer inauthentic information since the questions themselves alter the answers given, creating a distance between reality and what is articulated. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels. In both cases, the information rendered is faulty.
Analyze Performance with the New Facebook Pages Report
JUNE 15, 2016
Sprout’s Facebook Pages Report has experienced a major redesign to include an abundance of new data. Our new report enables users to analyze message volume, engagement, paid activity and audience demographics across one or more Pages through our Facebook Analytics tools. Analyze the demographics of different audience segments to inform message targeting. What’s New?
Sprout’s Q3 2016 Reporting Updates
OCTOBER 24, 2016
In Q3 2016, Sprout’s reporting squad launched a variety of new reports and revamped several others. Here’s a look at some of the ways Sprout’s Reporting tools enable brands to make more informed business decisions. An Expanded Tag Report. The Tag Report provides teams with a summary of inbound or outbound messages tagged from Compose and the Smart Inbox.
How Journalists Use Social Media to Report the News
MAY 7, 2014
A new report from the Indiana University School of Journalism shows how US jouranlist are using social media to report the news. journalists conducted during the fall of 2013, the new report updates previous findings and adds new ones concerning the role of social media in journalism. 56.2% use it to find additional information about a topic. 40% of U.S. Many U.S.
Reports of Websites Going Down for Lack of ICANN Email Verification
MAY 23, 2014
There are reports that ICANN is now taking websites offline because of failures to verify ones’ email address. If Registrar does not receive an affirmative response from the Account Holder), Registrar shall verify the applicable contact information manually, but is not required to suspend any registration. So, if you get one of those emails, then do NOT ignore them.
Nielsen Social Media Report: mobile social web use on the rise
OCTOBER 10, 2011
If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Yes–these are the guys who do the TV ratings, and they’re measurement and information leaders for online and mobile media, as well. Highlights of Nielsen’s “State of the Media: The Social Media Report”. As listed on the NielsenWire blog.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. 22) Social Report.
Crowd-Sourced Information Online: Helpful or Harmful?
The Social Media Incubator
JANUARY 6, 2012
There’s been quite a bit of discussion about the reliability of online information that is compiled by individual users (think Wikipedia ). It has been creating buzz because, if passed, the Act “…makes the streaming of unauthorized content a felony,” reported MSNBC.com. Others rely on shared information from internet users on a daily basis.
Traditional Media reporting on Social Media
MARCH 17, 2011
First we need someone to pass the information on, via a retweet or something. There’s a wild ride at the moment as traditional media slogs it out with social media. Stories that are popular in online communities become mainstream media news. And well, celebrities made by traditional media bite back in social networks. Twitter is not broadcast so much as Ripple. Click for larger image.
Aggregate Social Network Data Using the New Group Report
OCTOBER 4, 2016
We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. To make the Group Report more valuable to brands and businesses, we’ve added two networks to our existing report: Instagram and LinkedIn.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
But despite the fact that 92% of small businesses agree that social media is important for their business AND that the majority use Facebook for their social media marketing, most also report that they don’t know whether their Facebook outreach is “working.” ( Social Media Examiner ). 46% of Twitter users follow news organizations, reporters or commentators. Infinit Datum ). 4.
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. As of 2011, the BLS reported that only 8.7 strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. Ed: Did you do a double take? And that’s no double talk.
Eight steps to thriving on information overload
Buzz Marketing for Technology
JUNE 27, 2008
Books and Reports. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s