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Jeff Esposito
AUGUST 14, 2011
If you want to get a reaction from a public relations or social media pro, ask them about influence. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence. But is influence really measurable? influencers (full disclosure, I received an invite and accepted).
Jeff Esposito
NOVEMBER 30, 2012
Social Influence and The Marketer’s Dilemma – what is influence and how can you tap into your online influencers? With a Billion Birthdays on File, Facebook Adds a Gift Store – Facebook could be on the verge of something huge here.
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Jeff Esposito
NOVEMBER 16, 2012
The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks. You have probably heard it too… I am quitting Facebook because of the changes that they’ve made. NFL QBs on Facebook: Coaches Challenge – skip this post if you are not a football fan.
Jeff Esposito
OCTOBER 19, 2012
Kobe Bryant’s brilliant use of Facebook for fan engagement – this is a great example of how an athlete (or his reps) gets the social aspect of social media. The Amway Effect on Social Media Influencers – ahh a nice refreshing look at online influencers. Now I am no fan of Kobe, but this is still pretty damn cool.
Jeff Esposito
JUNE 27, 2011
5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). Facebook expects to bring n $4.05 73 percent of the US internet population visits Facebook each month ( comScore ).
Jeff Esposito
JUNE 10, 2011
The Role of Public Relations in Influence – This is a great post from my good buddy Eric Berto ( Geek Giant on Twitter ) on influence and PR. The part that I like about it is that it touches on areas that we don’t often think about when it comes to influence.
Jeff Esposito
MARCH 4, 2011
Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? Some good insights here into why we should look at who the influencers in OUR industries are, not the so-called influencer.
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