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Influencer marketing trends across industries

Sprout Social

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare.

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. But we got you.

Industry 128
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Four Social Media Networking Tips for Every Industry

Webbiquity SMM

Because in the end, using social media should be part of your networking strategy to help you reach the best people to achieve your goals. Is your industry or field of interest highly visual, like photography or fitness? Different social media platforms lend themselves to different social experiences.

Industry 235
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

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Social Networking Stats: Facebook To Acquire WhatsApp, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 via Facebook. via Facebook. if you have additional updates, or a social network that you feel should be on the list. . Facebook Acquiring WhatsApp for $19 Billion . billion monthly active users. via YouTube.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 132