Social Media Strategies Summit

FEBRUARY 24, 2021

Well, let me give you an example. 3 Examples of Social Media Listening in Action. Here are three practical examples of social listening in the wild: 1. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Imagine you own a bookshop. One day, you overhear two customers chatting. Me too,” says the other. “I

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Hootsuite

FEBRUARY 5, 2024

Examples of Instagram analytics metrics include impressions, likes, shares, and audience growth over time. There’s no way to export the data into a report, but it gives you a good basic overview of your Instagram results. View your content overview, including accounts reached, engagements, total followers and content shared.

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Analytics Instagram HootSuite Metrics 99

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. 5 Advantages of social listening in crisis management So, now that we’ve given an overview of social listening, let’s delve deeper into how you can use it to manage crises.

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Sentiment How To Reputation Analysis 52

Sprout Social

OCTOBER 31, 2023

An example of a short-form AI writing prompt is, “Create a social post for Mother’s Day” and for a long-form is, “Write an email introducing (insert: new product) to an existing customer”. For example, “Write a short brand origin story for a social post in the style of Mark Twain.” Every new task must be a separate query.

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Tools How To Sentiment Training 96

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Profile Performance Report. Engagements.

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Bill Hartzer

NOVEMBER 17, 2023

For example, Snapchat was most associated with learning and delivering feelings of joy, Instagram with exploration and recognition, and LinkedIn with building connections and careers. echoed the sentiment, emphasizing the positive influence of joy Snapchatters feel while using the app on how they view business messages.

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Social Media Survey Study Collaboration 97

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . The team at Indiana University , for example, relied on Sprout’s Social Listening tool to provide the university’s leadership with actionable advice during a campus crisis.

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Skills Sentiment Team Press Release 124

Keyhole.co

MAY 16, 2023

For example, run a small online business selling handmade jewelry. Sentiment The tone or feeling expressed in the media mentions about your brand is what typically refers to sentiment analysis. For example, the sentiment is positive if someone writes a positive review about your product.

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Sprout Social

OCTOBER 4, 2021

For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

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agora pulse

NOVEMBER 10, 2020

Overview of 45 Social Media Analytics Tools. Example of Agorapulse, a social media analytics tool. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Another example of a social media analytics tool.

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Analytics Social Media Tools Price 179

Sprout Social

MARCH 21, 2019

I’ll outline these three use cases, plus give examples and some KPIs and goals below as we go through each of the five services we sell, which we have examples for. For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less.

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Sentiment Research Influencer Analysis 93

Keyhole.co

APRIL 18, 2023

Consider this example. For example, tracking likes, comments, and followers can help brands understand how well their content resonates with their audience. For example, tracking impressions, reach, and followers can help brands understand who is viewing their content, where they are located, and when they are most active on Instagram.

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Metrics Instagram Hashtag Sentiment 52

Keyhole.co

APRIL 25, 2023

For example, your monthly Instagram follower growth rate would be the percentage growth your follower count has seen since last month. For example, you could have fewer followers due to having a newer account, but you could be gaining traction much faster than they are. But even that might add to your work pile!

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Instagram How To Collaboration Hashtag 52

Keyhole.co

OCTOBER 24, 2022

For example, your monthly Instagram follower growth rate would be the percentage growth your follower count has seen since last month. For example, you could have fewer followers due to having a newer account, but you could be gaining traction much faster than they are. Stop calculating social media metrics manually!

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Metrics Analytics Analysis Hashtag 52

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. The Business package starts at $739/month.

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HootSuite Price Sentiment Social Media Management 52

Convince & Convert

OCTOBER 30, 2017

For example, let’s pretend you work at Under Armour. For example, you may listen to the conversation about Under Armour, then create thematic segments for posts about shoes, hoodies, shorts, etc. Do you want to improve brand sentiment? There are merits to both options. Do you want more engagement?

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Brands Sentiment Influencer Survey 194

Hootsuite

SEPTEMBER 30, 2022

This includes data about customer queries, behavior, engagement, sentiment, and interactions. We’ll use Heydey as an example for this process. A general overview page that shows real-time user metrics. A customer overview page that shows customer demographics. Ecommerce chatbot platform examples.

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FAQ Retail Overview Loyalty 122

Sprout Social

APRIL 22, 2021

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. But as time went on, the challenge became (and still remains) the general sentiment toward travel. Marketing creative.

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Hotels Strategy Travel Sentiment 121

Sprout Social

FEBRUARY 20, 2020

Here are some examples: . Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy.

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Strategy Sentiment Social Media Management Analysis 118

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. For example, those who talk about bacon are typically 35-54 years old, married females with a household income of $50-75K. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment.

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Facebook Sample Samples Sentiment 107

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. You can use Brandwatch to get an overview of your brand mentions’ volume and compare it with competitors. Pros: Great tool for keeping on top of brand health and customer sentiment.

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Tools Social Media Sentiment Price 52

Digimind

OCTOBER 29, 2019

Actively monitoring customers’ sentiments towards competitors’ products or even their product and communications strategies, can help pharmaceutical companies supplement traditional competitive intelligence and data sources with insights collected online around their product or service. Take drug development, for example.

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Pharmaceuticals Industry Sentiment Overview 41

Digimind

OCTOBER 29, 2019

Actively monitoring customers’ sentiments towards competitors’ products or even their product and communications strategies, can help pharmaceutical companies supplement traditional competitive intelligence and data sources with insights collected online around their product or service. Take drug development, for example.

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Pharmaceuticals Industry Sentiment Overview 40

Hootsuite

MARCH 15, 2021

For example, actor Daniel Dae Kim uses a Twitter mention to bring Nike directly into his conversation: Thank you, @nike. For example, if the user has protected their Tweets , the reply will only be visible to their immediate followers. Especially if the sentiment is positive, be sure to reply to these mentions!

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Twitter HootSuite Notification Analytics 145

agora pulse

JANUARY 7, 2020

Here’s an example of how we turned social media reviews into visuals and then re-used those visuals for a slideshow-style Instagram story: When re-using your social media proof elsewhere, always ask for your customer’s (i.e., Here’s a quick overview of review management platforms I’ve had experience with.

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Reputation Strategy Tweetdeck Review 137

Sprout Social

FEBRUARY 25, 2019

Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. A second example is if you use Facebook’s recommendations feature to gather reviews. A high volume around a tag “request blue color” for example, would inform a product decision for the next color.

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Facebook Review Overview Press Release 92

Sprout Social

JANUARY 26, 2021

Data shows, for example, that 40% of consumers want brands to collaborate with relevant nonprofits and 27% want CEOs to publish their own statement. While it’s great to be able to see an overview of how all of your content is performing, it’s the granular details that can help you adjust and elevate your social strategy.

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Sprout Social

FEBRUARY 21, 2019

For an overview on social listening, check out our social listening guide and our article on the ROI of listening. For example, your hotel might need to drive up interest in a certain city. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza.

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Twitter Sentiment Hotels Influencer 76

Hootsuite

MAY 15, 2023

One of the most well-known franchise examples is McDonald’s, with over 38,000 locations worldwide. Examples of consistency can be as simple as ensuring each post is free of spelling and grammar errors. What’s good when it comes to content anyway? Or sticking to one exclamation point instead of five. You know, the simple things.

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Social Media HootSuite Guidelines Marketing 94

Keyhole.co

SEPTEMBER 15, 2020

For example, if your high-level marketing goal is to grow brand awareness, your social goal may be to increase impressions by 20% over last quarter. For example, if you’re presenting to a marketing team, you may want to focus more on tactics and new things you learned. Or are you just creating this report for yourself? Keep it Visual.

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Template Templates Report Social Media 112

Keyhole.co

DECEMBER 22, 2022

For example, Nike has embraced the trend of sustainability and has made a commitment to using eco-friendly materials in its products. For example, their recent collaboration with 84-time award winner, Billie Eilish, gained considerable social media attention. Following viral trends. Nike on Instagram.

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Social Media Strategy Collaboration Analysis 59

Keyhole.co

OCTOBER 13, 2023

For example, with the help of Keyhole. This platform provides an overview of candidates’ work history, interests, and references. Try Keyhole for free Related Articles How To Manage & Improve Online Brand Reputation in 2023 (Guide) How To Master Brand Sentiment Analysis – Beginner’s Edition Frequently Asked Questions 1.

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Social Media Reputation Social Networking Hashtag 59

Sprout Social

DECEMBER 11, 2019

A well written brief will include: An overview of the campaign: What is the idea around the product or service you’re asking them to promote? Our three panelists echoed this sentiment. Let’s take a recent update, for example: Some of you may have heard Instagram will be hiding likes on the network.

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Influencer Campaign Marketing How To 98

Adam Sherk

MARCH 8, 2012

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. For example Google Search Plus Your World is a large push towards greater personalization through social connections and social activity.

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Razor Social

MAY 15, 2019

For example, they allow you to test several influencer partnerships which helps you to quickly figure out which collaborations work. One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Setting goals. Is it Twitter or Instagram? Acquisition ?

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Influencer Social Media How To Campaign 104

Hootsuite

MAY 1, 2023

Better resource allocation: A clear overview of all tasks allows you to manage resources, like time and budget, better. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions.

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