Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. For example, are they entrepreneurs, marketers etc.

Analytics 89

Analytics Social Media How To Analysis 89

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Does it give you more info than Facebook’s insights reports? Klout is all about identifying influencers on particular topics through their social media presence.Want to know the most influential colleges on Twitter? What do they do differently and can you learn from their example?

Klout 138

Klout Brands Social Media Postrank 138

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Webbiquity SMM

JANUARY 24, 2011

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. This tool makes unfollowing non-followers easy.

Tools 206

Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Bill Hartzer

NOVEMBER 12, 2014

Here’s an example of the Knowledge Graph at work (a search in Google for “Bill Hartzer”: The above “knowledge graph” data shows on the right side of the search results when you search for my name. SocialCentive Twitter Marketing Software Free Trial. Let’s take, for example, a car dealership.

Klout 79

Klout Conference Software Reddit 79

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Diva Marketing Blog

MAY 14, 2012

A recent Wall Street Journal article, Avon Is Late to Social Media’s Party , reported sales for cosmetic products have steadily moved online to sites. There are great examples of brands that put their community to work and turned their business around. Take for example, Harley Davidson. KLOUT PERKS : With 5.8

Social Media 81

Social Media Klout Smart Phone Training 81

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. Extra Points: Check in on a marketing campaign. Review marketing campaign success. For example, when you publish a blog post, do you share it automatically to Twitter? Use a Service to Generate Your Social Media Reports.

Social Media 77

Social Media How To Hashtag Publishing 77

Convince & Convert

FEBRUARY 10, 2010

A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. Just a thought.

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Social Media Marketing Social CRM Consultant 128

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. If you use a major wire service, they will give you a report on where the release was distributed. What do the people who read our releases do as a result?

News 40

News Press Release URL Analytics 40

Kikolani

JULY 12, 2012

Unleash your creativity, like Loewy Design for example, who are glad to receive doodles instead of written messages. For example, DailyBlogTips used to publish a face to face interview with two bloggers simultaneously. On ReplaceYourSalary you can find a monthly income report of the blog owner. Ask for content suggestions.

Klout 122

Klout Newsletter Blogger Resources 122

Razor Social

NOVEMBER 16, 2016

Export reports – You can export the reports you produce (this depends on your subscription level). Here’s an example of an influencer profile which is automatically built within Traacrkr. The following shows an example of who a user is retweeting the most and who they are replying to the most.

Influencer 40

Influencer Twitter How To Klout 40

ProBlogger

SEPTEMBER 12, 2012

There is an increasingly large population of people, particularly bloggers, who are using tools like Klout and FollowerWonk to help them evaluate where they stand, reputation-wise. Take Klout, for example. Klout will tell you many things about your online persona and your “Google footprint.”

Reputation 40

Reputation Klout Real Estate Yahoo 40

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. I use examples of students who are feeling like, even though they’ve wired themselves for this, they can’t keep up with what it is that they’ve created. We see that with Chris Brogan, for example.

Klout 122

Klout Social Capital Influencer Social Graph 122

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. Lead by example. Makes sense to me. Did you even know about it?

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Class Campaign Klout Influencer 233

Diva Marketing Blog

NOVEMBER 16, 2011

Diva Marketing/Toby : The End of Business As Usual explores how the digital world, including social media, is impacting not only the way customers connect with companies but how companies interact with their customers and stakeholders. From Klout scores to Twitter followers, many people are struggling with the idea of importance.

Klout 78

Klout Social Media Social Networking Influencer 78

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

MAY 3, 2012

Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. So, services like Klout and Kred that put a number to your social influence. Eric : Yep.

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Klout Social Media Conference Influencer 114

ProBlogger

AUGUST 12, 2012

For example, if you are active in social media or a particular forum you can see if these efforts are resulting in extra traffic to the site. Once you sign up, the site will notify you of any outages, and provide reports on monthly uptime percentages and so on. This can give you great information about a number of things.

RSS 42

RSS How To Blogger Analytics 42

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script. The world has changed.

Press Release 217

Press Release Nielsen Blogger SEO 217

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. I mean, there are so many examples of this.

Social Media 115

Social Media API Training Class 115

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

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B2B Sentiment SEO Klout 164

Convince & Convert

MARCH 23, 2016

By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing. Now, you’ll get a full view of their marketing activities that are actually making an impact. In concrete terms, mentions you earn are often a strong signal of marketing success.

Twitter 60

Twitter How To Case Study Patterns 60

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Traditional and social media monitoring vendors often report the quality of their sentiment analysis in terms of “accuracy;” that is, the percentage of stories or posts that the tool’s algorithm and a human reader agree on.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Metrics and reporting. But how do you choose one? Frequency of alerts.

Social Media 193

Social Media Tools Sysomos Vocus 193

Webbiquity SMM

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. Nick Bilton reports on how researchers from Northeastern University and Harvard have analyzed Twitter messages to keep tabs on the nation’s mood.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. I mean, they’re going to be doing the first earnings report this week. It’s a great report. Listen Now. Jay: I like it, I like it.

Airlines 115

Airlines Sentiment Hotels ROI 115

Laurel Papworth

OCTOBER 25, 2012

However random acts of kindness tends to ignore the influencer/klout list and create taste makers by working with Vox Pop. Oh and because clients now have a megaphone and can report it back to the community as brand goodwill. Rather than deal with everyone ie. The man or woman on the street. What do I mean by that? Their fault.

Campaign 101

Campaign Social Media Klout Tumblr 101

Convince & Convert

MAY 24, 2012

Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. Also, thank Infusionsoft , developers of social email marketing automation software.

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Yammer Badge Privacy Communities 114

Convince & Convert

MARCH 6, 2012

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. Mark: The history of the book and how I got there is actually quite interesting and quite dramatic in some ways.

Klout 123

Klout Influencer Case Study Proposal 123

Webbiquity SMM

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. Image credit: leaderswest Digital Marketing Journal. 6 ways content marketing has changed the way we do PR by The Next Web.

Press Release 100

Press Release Tips SEO Influencer 100