Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

Bill Hartzer

NOVEMBER 1, 2014

Reddit AMA, Ripoff Report, Klout, and Duane Forrester Leaves Bing. I did a Reddit AMA (Ask Me Anything), Ripoff Report’s home page was removed from Google, I don’t trust Klout, and Duane Forrester has left Bing as their Webmaster Liaiason. I Can’t Trust Klout. Let’s take, for example, a car dealership.

Klout 86

Klout Reddit Software Report 86

Convince & Convert

SEPTEMBER 28, 2011

His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. We have all the tools we need to do amazing digital and social marketing right now. No new social networks.

Foursquare 145

Foursquare Klout Social Media Press Release 145

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Klout is all about identifying influencers on particular topics through their social media presence.Want to know the most influential colleges on Twitter? Klout has used their knowledge of influencers to leverage their Klout with programs like the much lauded Virgin America campaign.

Klout 138

Klout Brands Social Media Postrank 138

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. By the way – I love the $2 bill as an example of social media currency. 640 Million on Facebook. Million users on YouTube. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Kikolani

MARCH 18, 2013

Increase your Klout. Not that anyone cares about Klout scores (wink wink), but participating in regular discussions on Twitter will help boost your Klout rankings due to the increase in mentions of your @username in discussions. Mari Smith – Facebook marketing expert and social media superstar!

Engagement 167

Engagement Twitter Klout How To 167

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Akamai Marketing

FEBRUARY 22, 2011

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Tools 163

Tools Klout Policies HootSuite 163

Kikolani

JUNE 1, 2012

Finding Your Content Marketing Hedgehog – So often, marketers focus on content marketing in every conceivable channel. The Naked Marketing Guide to Getting Dramatically More Traffic and Subscribers – We don’t have time to waste, so let’s get started. This is going to be fun! Business / Career.

Mashup 115

Mashup Resources Klout RSS 115

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Klout , Peer Index or Kred score? You may want to start by searching only blogs, or only Twitter or videos for example. Is influence based on number of connections?

Influencer 135

Influencer Klout URL Social Media 135

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

Waxing UnLyrical

MAY 29, 2012

For example, in 24 hours Manwich had two people post photos via Instagram. Forget Klout. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. And when people talk, you can take action. I did a Flickr search for Manwich and got over 1,500 results!

Case Study 200

Case Study Study Social Media Flickr 200

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? However, solid business objectives do tie back.

Influencer 321

Influencer ROI Metrics Klout 321

Webbiquity SMM

JANUARY 24, 2011

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Social Media Monitoring Tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MAY 20, 2014

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Want to know a secret?

Engagement 146

Engagement Content Klout Groups 146

Firebelly

DECEMBER 4, 2011

His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Marketing especially word of mouth marketing has always influenced the terms people search on and will continue forever. That’s where the misuse starts. All are just as meaningless out of context.

SEO 224

SEO Sample Samples Analytics 224

Bill Hartzer

NOVEMBER 12, 2014

Here’s an example of the Knowledge Graph at work (a search in Google for “Bill Hartzer”: The above “knowledge graph” data shows on the right side of the search results when you search for my name. SocialCentive Twitter Marketing Software Free Trial. Let’s take, for example, a car dealership.

Klout 78

Klout Conference Software Reddit 78

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. They set target goals such as Klout score and traffic. Do you have an example of an awesome blogger outreach campaign to share?

Blogger 153

Blogger Case Study Klout Influencer 153

Kikolani

AUGUST 29, 2017

Morgan, a marketing specialist , it is important to identify what is satisfying to you and when you find that something that you are good at and the service that you can provide to others, go with that! In Justin’s case, it is marketing specifically for dental clients. According to Justin L. Creative Endeavors. Freelancing.

Klout 82

Klout How To Influencer List 82

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. Below are some examples. That's a much more realistic and informative way to gauge influence, rather than a simple one-dimensional score such as Klout. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Kikolani

NOVEMBER 4, 2011

21 Blog Footer Examples That Mean Business – Examples from blogs that include different types of calls to action. Look through these examples and see where your eyes go, ask yourself if you are tempted to click. Blogging / Writing. Want to Make Money Online? In other words, we wanted to know if they were Semi-Local.

Mashup 113

Mashup Resources Klout Exercises 113

Diva Marketing Blog

MAY 14, 2012

There are great examples of brands that put their community to work and turned their business around. Take for example, Harley Davidson. For example, Kraft Macaroni & Cheese, recently produced a video called "Likeapella" to celebrate the people who like them. KLOUT PERKS : With 5.8 They have a brand community of 5.8

Social Media 81

Social Media Klout Smart Phone Training 81

Kikolani

NOVEMBER 11, 2011

Habits of Highly Effective Bloggers – If you want to market your blog or business effectively by blogging there are a lot of balls to keep in the air. How to Pick the Best Affiliate Marketing Programs that Pay – Finding best affiliate marketing programs that pay is half of making money online battle.

Mashup 113

Mashup Resources Klout Affiliate marketing 113

Waxing UnLyrical

AUGUST 31, 2012

For example, in 24 hours Manwich had two people post photos via Instagram. Forget Klout. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. And when people talk, you can take action. I did a Flickr search for Manwich and got over 1,500 results!

Twitter 154

Twitter Flickr Klout Case Study 154

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Akamai Marketing

FEBRUARY 8, 2011

For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? It isn’t that we need a tool that does everything.

Postrank 134

Postrank Analytics Tools Klout 134

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Akamai Marketing

OCTOBER 30, 2012

Here’s an example: let’s say there is breaking news relevant to your brand or company. Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Don’t rely on a Klout score exclusively. Its just not enough.

Activities 138

Activities Communities Social Media Class 138

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Kikolani

SEPTEMBER 12, 2011

Direct Traffic includes anything from people using browsers that have enabled private browsing (see Firefox’s privacy settings , for example) to people who click on a link within a mobile application such as my personal favorite, HootSuite for Android. shortened URLs from each Triberr member’s tweets. So is there lots to learn?

Case Study 163

Case Study Analytics Google Study 163

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. For example, add an interest and see how many of your fans has that interest. For example, if you are media site you get paid for advertisements and more traffic means more money! For example, Twitter analytics or Facebook Insights. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Jeff Esposito

AUGUST 14, 2011

Klout and Edelman believe it can be. Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. In late July, Klout offered up music service Spotify to U.S.

Influencer 48

Influencer Klout Foursquare Analysis 48