Social Media Strategies Summit

FEBRUARY 1, 2024

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Start by gathering the following top-level information and social media metrics : Which social networks are they on? What hashtags do they use? Do they use hashtags?

Analysis 184

Analysis Social Media How To Hashtag 184

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this? New Challenges 1.

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Examples Brands Sentiment Reputation 59

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. For example, in the third quarter of 2020 alone, the number of users jumped 8%, increasing daily use by 27 million users. Is Twitter Facing Challenges As A Social Network?

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Twitter Strategy Hashtag Marketing 230

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

MAY 2, 2022

For example, as you pick up a new interest in DIY projects, you may see more DIY-related videos on your For You page. The information on the video itself such as captions, hashtags and sounds also helps TikTok understand how to rank the content. Just like on other social networks, time is of the essence on TikTok.

Hashtag 120

Hashtag Sports Trends Engagement 120

Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

How To 95

How To Sentiment Template Templates 95

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

Social Media 104

Social Media Sentiment HootSuite Analysis 104

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Use relevant hashtags.

Social Networking 112

Social Networking Widget How To URL 112

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

Reputation 126

Reputation Tools Brands How To 126

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. All of this requires constant human input.

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Social Media Marketing Hashtag Campaign 164

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand.

Social Media 121

Social Media Template Templates Skills 121

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. 12 proven strategies to increase brand awareness with social media.

Strategy 127

Strategy Brands Hubspot Survey 127

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

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Eventful Social Media Badge Hashtag 145

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Bandwagoning –You’ll want to be aware of which trends work well with your brand and which to avoid.

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Marketing Authentication Trends Feed 217

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. Some of the most successful examples of influencer marketing campaigns center on authenticity. Several had never been on a brand trip before.

Influencer 97

Influencer Brands Collaboration Authentication 97

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

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Types Social Media Microblogging Overview 145

Keyhole.co

FEBRUARY 16, 2024

These may be to understand the type of content they produce to grow a YouTube channel , track engagement metrics, identify trends, research keywords, or everything at once. For example, you may be interested in such features as tracking the highest-performing videos on YouTube or downloading reports. Which of those should you analyze?

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Analysis YouTube Tools Strategy 52

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. One recent example is the 2023 UEFA Champions League Final, where Pepsi hosts an annual pre-match “kickoff show.” So you might be surprised to learn that some of Monster’s most popular content focuses on the far more downbeat trend of ASMR.

Brands 130

Brands Energy Sports Fashion 130

Oktopost

NOVEMBER 16, 2023

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. For example, you may discover increased comments for a particular campaign.

Analysis 71

Analysis Data Sentiment Metrics 71

Keyhole.co

MARCH 7, 2024

For example, Izzy ( @infusedwithtea ) is extremely passionate about baking and plant-based tea. For example, Signe Hansen ( @useless_dk ) is a stylist and jewelry designer who promotes sustainable living and minimalism. Check out the following bio from Jessica Clifton ( @impactforgood ), for example. Growing your influence 7.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

JANUARY 31, 2024

For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? Off-platform activity such as traffic from search engines or social networks can help you here, too. From there, you can draw insights to boost engagement. Video duration.

YouTube 94

YouTube Engagement Metrics Analytics 94

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. For example, Zendesk outlines five customer types : angry, impatient, vague, demanding and challenging.

Reputation 100

Reputation System Brands Knowledge Base 100

Hootsuite

OCTOBER 12, 2021

And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. So, before you set up an account and try to make sense of the platform’s many niche trends , read this guide to find out how to get on TikTok’s For You page. Use trending sounds.

Tips 118

Tips How To Hashtag Trends 118

Waxing UnLyrical

MAY 13, 2019

You could be trending without ending, and for the wrong reasons. This is very essential for social listening. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. People form social media groups and communities to discuss matters they care about. List at #5 below.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Brands 83

Brands Sentiment Analysis Marketing 83

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. ” Could creating a “Twitter for business” service level be part of the answer? It’s easy to do that on LinkedIn. Business Twitter would have much richer profiles, including title and company.

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Twitter B2B LinkedIn Brand Monitoring 228

Buffer Social

JANUARY 23, 2024

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.   Threads tags are hashtags — with a twist. Buffer users are big fans of the platform, too.    3.

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Team How To Instagram Authentication 103

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Reasons to Create a Hashtag. Product Launches.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.

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Trends Tools Embedding Digg 146

Postcron

DECEMBER 20, 2022

Doesn’t matter if you’re aiming to boost your sales with a holiday discount, to increase engagement on your social networks, or even enjoy the opportunity to release a new product or feature, your goals should always be S pecific, M easurable, A chievable, R elevant, and T ime-bound ( S.M.A.R.T! TIP 4: Schedule your content.

Marketing 72

Marketing Social Media Management Hashtag Discount 72

Pixlee

APRIL 4, 2017

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. The issue is, as with most things involving social media, how do you track hashtags?

Hashtag 40

Hashtag Brands How To Instagram 40

Ignite Social Media

JUNE 28, 2022

As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . A well-made commercial, promotional, or social media video can help reach a wider audience and build brand awareness.

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Video Content Marketing YouTube 146

Keyhole.co

AUGUST 18, 2020

Make the Most of Hashtags 10. For example, Izzy ( @infusedwithtea ) is extremely passionate about baking and plant-based tea. For example, Signe Hansen ( @useless_dk ) is a stylist and jewelry designer who promotes sustainable living and minimalism. Have a Profile Picture That Represents You 6. Keep Your Feed Fresh 8.

Influencer 100

Influencer Instagram Tips Hashtag 100

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business.

Real Estate 95

Real Estate Tips How To Hashtag 95

Sprout Social

MARCH 4, 2021

In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. But curating content for social media is a bit more straightforward. That’s where content curation comes in.

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Curation Data Content UGC 138