Examples, Groups, Lijit and Social Media

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media

Social Media Press Release Marketing Widget

Creating Evangelists: Social Media the Cirque du Soleil Way

Almost Savvy

NOVEMBER 7, 2009

A key part of a successful social media business strategy is identifying those with influence and an interest in your brand, and then finding a way to engage them turning them into fans and evangelists. To learn more about how Cirque du Soleil is using social media, I spoke with Cirque Social Media Manager, Jessica Berlin.

Social Media

Social Media Lijit Reputation LinkedIn

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. One great example this year has been Blame Drew’s Cancer.

Crowdsourcing

Crowdsourcing scribd Ustream Social Media

Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. Understand Your Role I use social media both personally and professionally.

Activities

Activities Social Media Policies Social Networking

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR

CSR Social Media Strategy Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Absolutely. Change takes time.

Social Media

Social Media Strategy Consultant ROI

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people.

Social Media

Social Media Strategy Tourism Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble?

Social Media

Social Media Case Study Strategy Study

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media

Social Media Strategy Consultant Conference

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media

Social Media Strategy Consultant B2B

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances.

Review

Review Social Media Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). what shocks you?)

Social Media

Social Media Statistics Strategy Research

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media

Social Media Strategy Consultant Web 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media

Social Media Radian6 Strategy SM2

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media

Social Media Strategy Curation Privacy

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment!

Campaign

Campaign Social Media Radian6 Disqus

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media

Social Media Strategy Statistics Metrics

Students and Graduates: Got LinkedIn?

Almost Savvy

MAY 7, 2009

OK, maybe that isn’t the best example, especially for college students, but you know what I mean.) Reply Barbara Saunders says: May 7, 2009 at 9:01 am There are many alumni groups on LinkedIn. I’m sure many older people have joined those groups and not bothered to sign up for the school’s alumni Web site.

LinkedIn Class Lijit Reputation

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. I can't think of many examples of that type of guts on the player side. RT @intersection1: RT @jaybaer: The power of "I'm Sorry." 2 little word mean so much.

Social Media

Social Media Strategy Consultant Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media

Social Media Strategy CoTweet CoTweet

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Todd Defren and Dell have both shared excellent examples to build from.

Social Media

Social Media Policies Consultant Social CRM

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media

Social Media Marketing Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media

Social Media Strategy Travel Team

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media

Social Media Content Analysis Sports

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality.

Social Media

Social Media Strategy Consultant RSS

Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Then Linkedin.

Social Media

Social Media Social CRM MySpace TweetBeep

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media

Social Media Strategy Influencer Education

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media

Social Media Strategy Social CRM Company

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. This is another example of why you need accounts on these sites.

SEO

SEO Social Media Consultant Social CRM

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions

Questions Social Media Consultant Education

Why You're the Key to Social Media Success

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media

Social Media B2B Company Consultant

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? Yes, it’s all to do with social media. frontpage.

Social Media

Social Media Marketing Digg MySpace

The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? The Great Social Media Traffic Debate: Niche or General Networks?

Social Media

Social Media StumbleUpon SEO ROI

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone

Smart Phone Mobile Social Media SEO

Moments and The Power of Not Laughing

Almost Savvy

NOVEMBER 25, 2009

We talked about our kids, observations about life and social media. He seemed like a friendly person who had a passion for using social media to connect with others. When I coached others, I often used myself as an example. Twitter, at that time (about two years ago), was a much more intimate place.

LinkedIn Reputation Skills Social Media

What Happens in Vegas… (Or How to Ruin a Reputation With Just One.

Almost Savvy

AUGUST 3, 2009

I know; I took some of them using their cameras and cell phones so they could all get into the group shots. Being true to oneself, for example, the dames in Las Vegas can hardly portray to their friends that they epitomise Mary Poppins and consider their audience in doing so. Reputation is reputation after all, however it is packaged.

Reputation

Reputation How To LinkedIn Lijit

Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Your mileage may vary. Twitter as a news breaker.

Twitter

Twitter Microblogging MySpace Yahoo

I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

MARCH 31, 2010

Posted by Irene Koehler in Facebook , Social Media , Tips , Twitter on March 31, 2010 | 16 responses Hey, you! Related articles which may interest you: Social Networking Friends vs. Real Life Friends How Facebook Hurt My Feelings New Tool Makes My Email Work Harder and Smarter Social Media Stats – It’s Raining Content!

Foursquare

Foursquare Badge LinkedIn Twitter

Blogs: I'll Show You Mine if You'll Show Me Yours

Almost Savvy

MAY 3, 2009

Dictionary.com includes this definition of the word blog : Main Entry: blog Part of Speech: n Definition: an online diary; a personal chronological log of thoughts published on a Web page; also called Weblog, Web log Example: Typically updated daily, blogs often reflect the personality of the author. Who doesn’t have a blog these days?

Reputation

Reputation Conference LinkedIn Lijit

Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS

RSS Collaboration Social CRM Consultant

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

Video

Video Flash Mob YouTube MySpace

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels

Hotels Social Media Communities Discount

The GAP, ROI, and Awareness

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

ROI

ROI CPA Campaign Buy

Just Because We're Social Networking “Friends” Doesn't Mean I'll.

Almost Savvy

JULY 15, 2010

The former group will hopefully learn from its mistakes. Hopefully your post will help illuminate those who think that using social media means using people. If you are looking for a social media guru, youve come to the wrong place. Social media is very new and anyone who claims they are a guru likely isnt.

Social Networking

Social Networking LinkedIn Comments Twitter

50 Ways Marketers use Social Media to Improve Their Marketing

Creating Evangelists: Social Media the Cirque du Soleil Way

Trending Sources

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Social Media Insecurity: What to do When Online Activity Affects.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Using Social Media in an Awareness Campaign | Shuaism

Convince and Convert Blog: Social Media Strategy and Social Media.

Students and Graduates: Got LinkedIn?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Get Your Social Media Story Straight | Blogging and Content.

Convince and Convert Blog: Social Media Strategy and Social Media.

Turn the Tables on Social Media with NutshellMail | Email.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Your Social Strategy Proactive or Reactive | Social Media.

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Why You're the Key to Social Media Success

Is Social Media the Final Frontier of Marketing?

The Great Social Media Traffic Debate: Niche or General Networks?

Why You Should Fix Your House Before Inviting People Over

Moments and The Power of Not Laughing

What Happens in Vegas… (Or How to Ruin a Reputation With Just One.

Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Blogs: I'll Show You Mine if You'll Show Me Yours

Cognitive Surplus - Use Social Connectivity to Change the World.

7 Traits of Highly Effective Viral Videos

How a Small New York City Hotel Put Itself on the Map through.

The GAP, ROI, and Awareness

Just Because We're Social Networking “Friends” Doesn't Mean I'll.

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