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The Complete Guide to LinkedIn Events

Oktopost

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. And what about privacy? Last Friday, the technology debuted in 254 Apple stores in the U.S.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. SMS surveys collect customer feedback quickly and easily.

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11 massively doable ways to increase conversions with better forms

Convince & Convert

Simple steps like providing a prominent link to a privacy policy or including third-party credibility boosters like security badges can increase trust and correspondingly, conversions. This is the same as skip logic on surveys, but used in forms. Make your forms mobile-friendly This is huge.

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This Week in Social Media – 5/22/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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10 Best B2B Webinar Platforms for 2021

Oktopost

It’s easy to see that we are witnessing a golden age of online, digital-only events. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463.

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10 Social Media Predictions for 2019

agora pulse

This could soon be viewed as an invasion of privacy and even discrimination. FUN FACT: Only 19% out of 5,000 people surveyed had a negative perception of chatbots. Send alerts about cancelled events, time sensitive offers and emergency notices. Launched in June, IGTV is the new video app exclusively for mobile users.