The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game
Ignite Social Media
FEBRUARY 13, 2024
Dove was one of the few brands that made social part of their strategy, promoting a guide for coaches to boost girls’ self-confidence in sports. Our experts point to several factors: The Decline of Twitter for Real-Time Conversations Twitter used to be the go-to platform for reacting to live events like the Super Bowl.
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