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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The custom app was easy to use and built around Red Bull’s main priorities for the event: driving guest engagement, generating new content and building athlete awareness. At first it.

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Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard

The Realtime Report

Posterous: 15 million monthly users. via Posterous. Political Events – produced a big response on Twitter, with the first debate seeing over 10 million tweets. Tagged: 20 million unique monthly users. via Tagged. Foursquare: over 25 million users. via SmartBlog on Social Media. Pinterest: over 25 million users.

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Should Brands Give Up on QR Codes?

Mindjumpers

The event, called ‘SunnySale’, made it possible to create a unique shopping experience for the users, who also received special offers such as a $12 coupon to use on the company’s mobile webshop. The code would only be readable during this exact hour, where the sun was in the right position for scanning the code.

Brands 269
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Some Perspectives on Pinterest

Social Media Marketing

The challenge with the Facebook model (for the most part) is that it required users to have the storefront experience in a custom tab on each company's Facebook page - not necessarily something that translates when you're using a mobile version of Facebook on your smartphone (remember the above statistic about shopping and smartphone use?).

Apparel 167
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Judging A Blog Post By Its Cover

Waxing UnLyrical

Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia. Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. Hope that doesnt sound preachy!

Class 215
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Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Or create a visual poster you can hang up for your whole team to keep an eye on. How to respond to negative posts or events. You can also only view this information from the mobile view, not on your desktop. I find keeping the goals visible to be helpful. Write out your goals. Have a clear idea of how to measure this outcome.

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[Interview] How WHO’s ‘Twitter First’ Strategy Amplifies Communication In Real-Time

Audiense

It has a unique value, where you can reach people in real-time and also get their feedback in real-time – which isn’t the case with other means of communications like a press release or a poster etc. A: Outside of crises situations that you can’t avoid, what are the biggest days and events for you in terms of social media?