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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources.

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Brand experience: Why it matters and how to build one that works

Sprout Social

This could be via your social media channels, website, in-store, during events or with your customer care team. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Pay special attention to your social media presence for stronger customer engagement and support.

Brands 106
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Why it’s time to break up with your biannual brand survey

Sprout Social

Twice a year, you go on the brand health reporting equivalent of an excellent date. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Some even made memes. Brand survey functionality across social networks. But what about the rest of the year?

Survey 88
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350
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Low tech, no problem: How Wordle mastered the game of firsts

Sprout Social

As reported by The New York Times , over 300,000 people were playing the game at the start of 2022 (up from 90 in November). Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. — Elizabeth S ??

Meme 92
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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

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The Best TikTok Hashtags to Use to Grow Your Views and Reach in 2021

Hootsuite

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Hashtag 145