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8 Marketing Ideas to Promote Your Event Online

Social Media Strategies Summit

How do you turn your online events into must-attend occasions? You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. Furthermore, your virtual event promotion ideas can directly influence success. 8 Online Event Marketing Ideas That Always Deliver.

Eventful 206
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Great journalism makes great business for The Atlantic

Sherrilynne Starkie

He was speaking at SXSWi 2014 about the business of journalism and how The Atlantic has successfully bucked the downward trend that is plaguing many traditional media publishers. The Atlantic is profitable and has expanded its offering to include digital and video formats along with live events. The FT: content marketing lessons.

Journal 268
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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

Brands 226
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Herbal tea company Traditional Medicinals has built a brand community around its online publication, Plant Power Journal. The journal is a treasure trove of content on all things herbal tea-related, from product news to recipes ( green tea match ice cream , anyone?). Oystercatchers is a go-between for marketing agencies and brands.

Examples 227
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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. While the concept of AI chatbots may seem overwhelming, there are many benefits to incorporating them into your marketing and customer experience strategy. As marketers, it is vital that we bridge this gap. WSJ Chatbot.

Examples 185
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brands 82
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Hosting Influencer Events: The Dos and Don’ts

Pixlee

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships. What is an influencer event?

Hosting 53