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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

Eventful 195
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Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. In total, over 99,000 unique posts were analyzed.

Study 377
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How to monitor live traffic on your site when hosting an online event? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? How to easily test a new title or marketing concept. Need more help?

Analytics 167
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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The 12 Best Chatbot Examples for Businesses

Hootsuite

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Slush used JennyBot, a customer service chatbot, for a 20,000 person event in Helsinki. Source: Acquire White Paper.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Marketing IT. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. src = [link]. }. ); WHITE PAPERS. Discover whether hosting is your smartest choice for enterprise messaging.

Company 122
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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].