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Some Social Tools You Should Know About

Direct Marketing Observations

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Slideshare is a home for sharing presentations and white papers online. EveryStockPhoto bills themselves as “the largest search engine for free photos.”

Tools 215
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Create surveys. Think ebooks, white papers and even blog posts. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Ask for feedback, ideas and insights. You can’t give people what they want unless you listen to them first. Use keywords.

Content 124
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9 Ways to Increase Your Brand Visibility

Oktopost

You can use feedback from NPS (net promoter score) surveys to identify the customers who are most likely to make referrals. Landing pages, white papers, and other sales assets can help your partners generate more leads. One common mistake with B2B referral programs is failing to offer sufficient support.

Brands 75
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20 New Ways to Use Content Marketing That You Haven’t Tried Yet

Writtent Blog

Your content marketing efforts have to lead to success, and you might need several tools to measure and track the effect you have in search engines. For example, WebCEO explores different search engines’ rankings and the keywords’ history over the past months.

Content 71
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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. Engineering & Innovation. Sponsored White Papers, Webcasts, and Downloads. e-Learning Benchmark Survey: The Future of Learning SkillSoft. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100