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From Rhetoric to Revenue: the Rebirth of Social Media as a B2B Growth Engine

Oktopost

Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation. We can see that X person from X bank is engaging with X post. It also tells us who’s social media feed they’ve clicked it from.

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Facebook Releases Details on News Feed Ranking Algorithm but Fails to Address its Destructive Aspects

WebInKnow

The Facebook engineering department just released an interesting post titled How machine learning powers Facebook’s News Feed ranking algorithm. The post provides new details about what I called one of the most destructive technologies ever invented in my blog post last week.

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A new search engine for marketing podcasts

Convince & Convert

MarketingPodcasts.com is a discovery engine for marketing podcasts. You can subscribe via email (or feedly) to be notified when new reviews are posted, and when shows are added to the database. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress.

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FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, the FTC is warning the search engines that consumers must be notified that paid ads are paid ads–and it must be very clear which search results include paid ads and which do not.

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New Search Engine For Vets | Small Business Mavericks

Small Business Mavericks

Enter The Age Of Facebook Phone Calls » New Search Engine For Vets If you are a veterinarian or pet doctor, then you now have a new way to market your practice. It’s a search engine for veterinarians powered by Google. There have been search engines launched for specific professions for years.

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The Platform Owes You Nothing

Jon Loomer

Search engines change what they favor and evolve to focus on AI chat conversations. DO NOT take it for granted. DO NOT assume that what works today will work tomorrow. News feed algorithms change. Platforms implode. Ad costs, competition, and effectiveness change. User consumption evolves from one format to another.

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5 Ways to Beat the Facebook News Feed Update

Proactive Report

Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. You might have noticed it in your personal News Feed. I certainly have. They know that to show every piece of branded content to every fan is the kiss of death. Much as we’d love them to do that.). And sensible.

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