Small Business Mavericks

SEPTEMBER 11, 2012

Small Business Mavericks is not exactly a perfect example, however. SEOmoz conducted a study on exact match domain names and found that they are in decline in the search engines. But, they were careful to point out that this is not due to the search engines targeting exact match domains in any way. Here are a few: Google.

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Domain Name Small Business Yahoo SEO 161

Small Business Mavericks

MARCH 24, 2012

If you have a new website that suddenly has thousands of inbound links, this will raise a flag with Google that somethings amiss, and you’ll most likely find your web site on page 99 of the search results – and that’s just one example. Most SEO professionals know that growth has to be consistent and not sudden.

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Domain Name Engineering SEO Issues 105

Small Business Mavericks

DECEMBER 10, 2014

It is different now than it was five years ago, and the search engines will continue to change as they try to be what delivers the results the user is searching for. Your nephew, for example, goes from the gurgles & coos of baby talk to the ability to speak your language, then one day you realize you interact with him on the same level.

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Small Business Mavericks

JANUARY 30, 2012

Search engine optimization is fine, however, small business owners should remember one important lesson – the Google Bot has never ever made a purchase; your customers do. The article discusses, for example, changing navigation links to match keywords. Traffic, even from a search engine, is not free.

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Small Business Mavericks

JANUARY 6, 2015

You would think that sophisticated search engine algorithms would be able to differentiate between similar URLs like. That example is taken from Google’s Duplicate Content advice, and it would be good to refresh your memory about the subject before starting in on a content audit. “ [link] . and [link] . and [link].”

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Small Business Mavericks

DECEMBER 4, 2013

The example they use is a comparison in search data between “Harvard University” and “Rice University.” search engines content marketing google trends keyword research' Google Trends has announced some new innovations in its research tool. It looks like its getting better.

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Small Business Mavericks

DECEMBER 20, 2011

With new Search Engine Optimization (SEO) tactics, it has become much easier to find what you are looking for. The search engines then pull several pages of cell phones. Google is the most used search engine with 65.3% If you have a unique name, brand it so that the search engines will catch it with just one word.

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Small Business Yahoo Engineering SEO 101

Small Business Mavericks

DECEMBER 16, 2014

Search Engine Journal’s Matt Southern is a guy I pay attention to. The history of Facebook Rankings is full of examples of the variable challenges we face as businesses on the site, but at the same time it still is where many of our customers hang out. I could see Call-To-Action Buttons being a useful tool for any of us.

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Small Business Mavericks

MAY 26, 2012

These tactics are frowned upon by search engines and most ethical business owners. Sometimes, rather than a freebie, a business will make a special offer, for example, a percentage off. That will have an effect on your search rankings, and it’s all ethical and not likely to be frowned on by search engines any time soon.

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Buy Directory Engineering SEO 107

Small Business Mavericks

DECEMBER 3, 2014

Over at Search Engine Journal, Ellen Gipko has taken a look at Why Amazon and Facebook Are Gaining on Google and gives us what she sees as pivotal in this turf war. Amazon really is a ginormous search engine for shoppers, and it has collected lots of data about shopping habits. ” – Ellen Gipko, SEJ. What Should We Do?

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Small Business Mavericks

FEBRUARY 24, 2012

I’ll use my business as an example. My website is optimized for search and we receive good traffic from search engines. Thom Craver on Search Engine Watch puts the whole problem into perspective when he discusses bounce rates. This is especially true when it comes to a business that has an online presence.

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Small Business Mavericks

SEPTEMBER 15, 2011

Here’s his reasoning for abandoning your meta descriptions: Trust me — there is nothing compelling about a meta description that a search engine chooses to ignore because it has moved the pointer a few degress further into the page. It isn’t that the search engines use them for ranking purposes, but they do use them.

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Small Business Mavericks

JANUARY 2, 2015

Google isn’t the only search engine working diligently to be the one people use, and it is logical to assume that a site that has content worth coming for is a site that will rank high in SERPs if the algo bot can see that worth too. Having more information than can be explored in one visit gives incentive to come back.

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Content Engineering Sites Applications 70

Small Business Mavericks

APRIL 24, 2012

It’s the type of content we should all be looking at on a regular basis, since internet users predominantly use search engines to look for answers. If an Internet user types a question into a search engine and one of the results answers the question in the title, that user will most likely move on satisfied they have found an answer.

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Content Engineering SEO Types 98

Small Business Mavericks

MARCH 28, 2012

As an example, if you sell vacuum cleaners, you may be tempted to write a title such as “Five Energy Efficient Vacuum Cleaners” The title sounds good, and it is answering a need, however, it is not necessarily going to hook into a readers emotions. The mistake that many writers make is to answer a need in the contents title.

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Small Business Mavericks

DECEMBER 29, 2011

Search engine optimization uses keywords for internet users who are searching for something. An example would be herbal products. So, how do small businesses compete against the big guys? For starters, small businesses need to use different SEO tactics.

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Small Business Compete SEO Engineering 107

Small Business Mavericks

MARCH 1, 2012

For example, for the query [lady gaga in ] performed on the US version of YouTube, we might predict [lady gaga in times square], but for the same search performed on the Indian version of YouTube, we might predict [lady gaga in India]. More locally relevant predictions in YouTube. For small businesses, the last two are of particular note.

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Small Business Mavericks

FEBRUARY 1, 2011

Effective search engine marketing is dependent upon the rules of supply and demand. In other words, what keywords are people typing into the search engines right now in order to find what they are looking for? The supply side consists of the websites containing information that people are searching for.

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Case Study Press Release Small Business Adwords 98

Small Business Mavericks

MAY 27, 2012

From an SEO perspective, keywords do help the search engines match a search term to a page. I wonder now how much help the search engines really need. In recent weeks, there have been references from Google related to inbound links using anchor text that was not keyword specific.

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Small Business Mavericks

JANUARY 28, 2012

Pay-per-click, search engine optimization and social media marketing are not always the best channels for some businesses. There are times when a marketing campaign – for example, a brand awareness campaign – doesn’t result in short term profits that are easily identified.

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Small Business Mavericks

JANUARY 13, 2012

Links are a good example. You can still optimize images and videos, and you can still create page titles that are search engine friendly. In the first instance, focus on your visitors, then focus on search engines while not undermining a users experience. Your website should be user-focused.

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Small Business SEO Engineering Publishing 87

Small Business Mavericks

FEBRUARY 20, 2011

Inbound links are still the lifeblood of any search engine optimization program. No matter what the search engines do with social media data, search result will rely heavily on inbound links as a major factor for a long time. Your emphasis therefore should be to chase those quality links that search engines find important.

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Review Case Study Press Release Small Business 79

Small Business Mavericks

MARCH 4, 2012

Ecommerce websites often include content that isn’t permanent, for example, product descriptions – these are often removed once the site discontinues that product. The use of robots.txt files can help, for example, can prevent search engines from spidering group data such your archives.

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SEO URL Issues Price 98

Small Business Mavericks

AUGUST 27, 2012

Engine maintenance. This is just an example. Put all like keywords together. For instance, if you are an auto mechanic, you might have the following categories of keywords: Brakes. Transmission. Tires and rims. You’ll have to do your own keyword research.

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Sites Research Engineering List 93

Small Business Mavericks

MAY 25, 2012

We have in the past discussed problems with stale content and how search engines now prefer fresh and up-to-date content. Create a sales video that makes an offer, for example, buy A and receive B free, and, unless you are very specific with expiry dates, that offer could have an infinite life span. Is that your intention?

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Content Video Cost Engineering 98

Small Business Mavericks

APRIL 15, 2012

There is an interesting post on Search Engine Watch related to the timing of your SEO efforts and season peaks. The example used was for the release of a new mobile phone. The post goes into some detail on how to do predictive SEO when a product is in the rumor and pre-launch stage.

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Small Business Mavericks

JANUARY 11, 2012

Forgetting the media part of social media – if you work with other online users, for example, bloggers who regularly write about your products or websites, don’t ignore them. Google local is a great advance in search engine results. If you are about to have a product release, invite them in.

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Social Media Engineering Sites Small Business 98

Small Business Mavericks

MARCH 20, 2011

I mean, for example, Twitter is a great marketing tool. I like what Matt McGee had to say about NARs blog comment advice: Commenting on blogs can help with exposure, but it’s not a “campaign” and isn’t likely to make a search engine think your site is trustworthy, either. See the “I use it&# link above as an example.)

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Real Estate SEO Case Study Small Business 79

Small Business Mavericks

MAY 2, 2012

Chris Crum on WebProNews wrote an article about this issue, using his own search criteria as an example. Using Chris Crum’s example, whilst the term he was searching for wasn’t ranked at number one in the results, it was ranked at number three. Search has never been perfect.

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Google Issues Examples Publishing 105

Small Business Mavericks

DECEMBER 28, 2011

For example, let’s say you want to work your business from 8 a.m. It is very easy to get lost in your work on the computer or the phone. But, don’t lose sight that it’s still a job. You need to make a schedule for the business. This way you still have your home life. Then, set an alarm that will remind you when 2 p.m.

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Small Business How To Examples Marketing 101

Small Business Mavericks

MARCH 31, 2012

Starting a small business blog is easier – if you access to your domains web tools, for example, through Cpanel, then it only takes five minutes to install a blog. Submit your blog to a search engine, and over time, with the correct SEO techniques in place, your blog may also rank highly in search results.

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Small Business WordPress SEO Publishing 107

Small Business Mavericks

MARCH 2, 2011

Here’s the primary example that I’ll give (and I have refrained from talking about this, but I just can’t resist any longer): EzineArticles experienced the second highest percentage change in search results. Search engines have traditionally given them a nod of approval, pretty much across the board.

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