Once you understand how people are searching for your cause, you need to understand how search engines display your website in those search results. Check You don’t want your title to appear incomplete, and you certainly don’t want your keywords cut off by search engines! Most search engines will only recognize up to sixty characters, and truncate the rest (like the example below). Search engines use this information to assess how valuable a piece of content is. This post originally appeared on Johnhaydon.com. Go there for lots more nonprofit social media goodness. MORE >>

We’re planning on fueling the engine with content throughout the day from a roster of contributors in a variety of formats.  This post was written for SocialFish by Julie Shoop, Vice President and Editor-in-Chief of Associations Now  and Andrew Hanelly, VP of Digital Experience at TMG Custom Media   on the thinking behind the newly launched associationsnow.com. ————— Amid the controlled chaos of a successful web launch are a handful of guiding principles that keep the vision on track, the content on point, and the project on time. MORE >>

Here’s the description: Drawing from innovative experiments in such varied industries as science and engineering, advertising and marketing, and architecture, as well as the green movement and social collaboration. I’m presenting   Mind: Blown! Technologies of the Future today at the AE Institute conference for Realtor association executives. Maddie Grant will showcase technologies we’ve barely dreamed of that may one day become reality. She’ll use video examples to present how creative people are pushing the boundaries of what’s possible. Potluck MORE >>

Example: Civil Engineers. One of my favorite tech blogs, The Next Web, has a great list of Ten Ways To Find Relevant Google+ Users to Circle. Read the whole thing, which includes more description of each of the ten sites they describe, but here are my top three: Recommended Users – grouped into categories. You can suggest new categories as well as suggest specific people to be added to existing categories. Example: Journalists. Find People On Plus – A great directory, search by any keyword. Look for your members! Example: yours truly. Have at it. Heard of any other good ones? MORE >>

Social media has the potential to be a word of mouth engine. Do you work in Marketing? Used in the right way, social media marketing can help you acquire new customers, convince customers to buy more often, and increase the amount customers spend with you. You can be right on time with exactly what your members and the market needs, and you can make the transaction just one click away. Social media can make your job more rewarding when you prompt your members to act and spread the word through their network about becoming a member or registering for an event they love. This is how. MORE >>