Search Engine Optimisation Benefits For Small Organizations
OCTOBER 30, 2015
Even so, most site owners do not fully understand how important search engine optimisation is for their online entities. Gaining A Site That Users And Search Engines Love. SEO basically offers an experience that is also perfect for search engines. As search engine rankings increase, organic visitors come in. That is really easy with search engine optimisation.
8 Tips for Social Video Storytelling
MAY 2, 2016
Youtube is still ubiquitous as a platform (more than 100 hours of video uploaded every minute!), and remains the #2 search engine, so including this platform in your audience outreach strategy is generally advised. 4 – Know Your Platform. Always hire a professional sound engineer for video shoots. See more on how to create a hook in item 6 below. Then it gets interesting.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
It is a quick and easy way to give yourself a better shot at viral status. I’d also run the new URL through this tool to make sure all the essential SEO elements (meta description, sub-headings, etc) are in place and that the URL returns a proper 200 OK code (I’ve seen many bloggers blocking search engines from following links or indexing the site without being aware of that).
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Ann has been into Internet Marketing for 7 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. But you keep updating it because all your competitors have blogs. Sounds familiar?
Bridging the Skills-Gap with Competency-Based Learning
SEPTEMBER 10, 2015
Their learning management system (LMS) becomes a learning engine. Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever. Yet this is the case for many entering the workforce today. However, it isn’t all bad news. photo credit ).
LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
NOVEMBER 5, 2015
Standard Groups will show up in search results (both LinkedIn search and search engines) but the conversations inside the group won’t–only members of the group will be able to see them. If your group is currently private, it will be Unlisted and will no longer appear in search results either on LinkedIn or search engines, and only group owner and/or managers can invite people to join.
You’re Never Going to Sell Content Strategy
JUNE 13, 2016
Before returning to consulting in 2015, she served as Web Director at the American Society of Civil Engineers, where she oversaw a full strategic overhaul of their web and social media presence. This article is by awesome content strategist Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. Instead, we started DOING content strategy.
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
Since search engines now index hashtags, using a custom hashtag consistently across multiple social accounts will help enhance organic search results. Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Curata: This is an award-winning content discovery tool for finding the best content with their “self-learning” search engine, organizing it, and publishing or promoting it anytime and anywhere. Type a keyword in their search engine and find stories (relevant news, live events, popular campaigns, conversations, and even memes) worth sharing on the topic. Check ‘em out! The trap.it
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
With rasa.io ’s Relevancy Engine, users are shown prioritized content from all of their communities that is most relevant to them. Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! It truly maximizes our content. Personalized machine learning.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
Raven Tools boosts the value of its social media management offering by including effective search engine optimization and advertising management as well. Social media helps you boost traffic to your website (and your physical office!), increase exposure, build awareness, drive engagement and create a community around your cause. But only when it’s done right. HootSuite. SproutSocial.
Why is your content strategy failing?
SEPTEMBER 16, 2014
Filling in these fields will help your content get noticed in the search engine results. It is important to understand that it is not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members. Don’t make these blunders. Taking your content marketing team too lightly.
[Cool Infographic Friday] Content for SEO
JULY 18, 2014
Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents. ” More like this. Content Strategy Debunking the Hype Implementation Potluck
Realignment #3: From Passive Knowledge to Collaborative Discovery
JULY 31, 2015
culture of engineers, priding itself in its orderly and timely deliveries, CEMEX noticed a growing dissatisfaction among its contractor clients. From The Demand Perspective Leading From the Outside. This has become the association’s fastest growing program. Read Read case in this free white paper. These are all characteristics of true learning organizations. Are you a learning organization?
How to Improve Your Facebook Page SEO
FEBRUARY 13, 2013
Google has been indexing Facebook Pages for quite some time now , so Facebook Page SEO (search engine optimization) isn’t anything new. Facebook’s new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search. Tweak Your Page Category. Complete your Address.
Should your online community be open or closed?
SEPTEMBER 2, 2015
Search engines can index posts and traffic from search can lead to more people participating. This post originally appeared on Online Community Results. We partner with OCR on many online community strategy and implementation projects – contact us if you need help with yours. ———— Open or Closed—Who Can Participate? Pros and Cons of Open Spaces.
You’re Not Too Busy for Social Media Marketing
OCTOBER 20, 2014
The added value of Google+ as a social media marketing vehicle is in its search engine roots and the inter-relatedness of Google products. Your website represents your products and services. Your Facebook page helps you connect with your customers. Your company’s LinkedIn profile connects you with vendors, industry contacts, and candidates. Why wouldn’t you add more social media? Go Google+.
The Best of Association Social Media 2014
JANUARY 14, 2015
Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers (ASCE) . So here we are, in a new year. And what a year 2014 was. Jamie and I wrote another book (out soon! You will hear lots more about it!). And I’m helping launch an awesome association industry startup (more on that in due course). Phew! I can’t wait to see what 2015 will bring! Centscere.
4 Steps For Creating the Ultimate Video Marketing Plan
MARCH 2, 2016
Your YouTube channel should have a properly sized and engaging cover photo, search engine optimized descriptions, and relevant social links. Similarly, be sure your video also contains a search engine optimized description, keyword-enriched tags, and relevant links to your website and social sites. Create one full-length professionally recorded video. ———-.
Reducing Cognitive Load: The Best UX Design for Your Community Site
JULY 20, 2016
Google has a very low extraneous cognitive load — when you go to their search engine, you know exactly what it’s for and what action to take. A big software program like Adobe Photoshop has a high extraneous cognitive load, because it takes time to learn how to use it. ——– Have you ever given up on using a website because it takes too much brainpower to figure it out?
How to Leverage Your Employees on LinkedIn
NOVEMBER 12, 2013
Our proprietary scoring engine measures how effectively each employee is using LinkedIn to drive the company’s branding, messaging, and networking objectives. I recently came across what I think is a hugely valuable tool called PeopleLinx – and asked Steve Werner from PeopleLinx to tell you more. ——————-. LinkedIn can help with all of those.
An invisible economy in Latin America and the Caribbean?
APRIL 17, 2014
Communications takes the lion’s share of this ‘new’ economic engine, but with 120 million mobile subscribers it could not be expected less. This is a guest post by Felipe Buitrago, consultant at the Inter-American Development Bank, related to his awesome new book about the Orange Economy. plan to write more about this later, but take a look first. ————-. Book review
Managing Social Media Campaigns
MARCH 5, 2013
Her other interests – besides online content strategy, internet marketing and search engine optimization – are technology, sports and fashion. Social media marketing has become the third most popular form marketing as of 2013. Creating a social media campaign is not a one time event. You need a social media management team to manage and monitor the social media campaigns.
Would you join a Community Manager Association?
NOVEMBER 30, 2015
There are associations for medical and engineering society execs. Maggie McGary posits the question on her blog [my bold]: How many associations pay not only ASAE dues, but also registration and travel for multiple staff to attend one or more ASAE conferences a year–easily more than $1,500 a year per person? A lot. Obviously there’s value–check out the Power of A if you need convincing.
How to Use Content Curation To Grow Your Online Presence
SEPTEMBER 23, 2014
Not by starting a search engine, perhaps, but by finding, sorting and providing pertinent information to those who are interested in the topic your company addresses, otherwise known as content curation. Content curation surrounding plumbing topics will help you spread the word about your store, get more calls and maybe even improve your search engine ranking. The Tools You Need.
Why Can’t We Define Public Relations?
FEBRUARY 14, 2012
Some of us even integrate what might be considered more traditional marketing: Email, database development, search engine optimization, trade shows, search engine marketing, inbound marketing, cultivate and convert leads, gamification, and mobile technology. [LONG POST ALERT!]. By way of illustration, let’s summarize that conversation for a minute. Internal PR vs agency PR.
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
This is how Bezos describes the process that led to their leadership role in cloud computing (in the same Wired article): Approximately nine years ago we were wasting a lot of time internally because, to do their jobs, our applications engineers had to have daily detailed conversations with our networking infrastructure engineers. The New Competence of the Knowledge Age. Sermo did.
Your Big Brains Can Raise Awareness of Your Organization, Part 1 of 2.
SEPTEMBER 14, 2012
Quora Founder Adam D’Angelo answered a question on Quora asked way back in 2010: Is Quora open to Google or other search engines, and can unregistered users see answers? And of course, if you don’t want to be found on Google or other search engines (why are you still reading?) Well, that’s because I wanted to to use the notable absence as a not-so-subtle segue.
Three Ways to Get the Most From Your Brand’s Blog
MAY 15, 2014
At the same time, it didn’t take a rocket scientist to tell that they’d spent more time worrying about writing for search engines and less on actually writing for people. Because Google has become extremely savvy in being able to sift through clever SEO marketers and true content providers, this method has proven useful in receiving nods from search engines and visitors that stick around.
Mind: Blown! Technologies of the Future
MARCH 19, 2012
Here’s the description: Drawing from innovative experiments in such varied industries as science and engineering, advertising and marketing, and architecture, as well as the green movement and social collaboration. I’m presenting Mind: Blown! Technologies of the Future today at the AE Institute conference for Realtor association executives. Potluck
Using YouTube for B2B
MAY 1, 2014
YouTube videos show up in organic search engine results, thus boosting your business’s chances of being noticed. YouTube reigns over online video sharing. The site’s content ranges from official music videos to homemade cat clips, with so much in between. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well.
Dear HR: Do You Really Want A Seat at the Table?
AUGUST 3, 2016
It is very possible to turn your culture into your growth engine. There has been a never-ending conversation in the Human Resources community about how to get a “seat at the table,” generally implying that the HR function should be in the C-suite, reporting directly to the CEO. The problem to be overcome is that HR is not viewed as a strategically relevant function. Finance? But HR? Growth.
Association Social Media at #Tech12 – More on Google+
DECEMBER 7, 2012
Claire Berlin from the National Society of Accountants talked about their strategy for Twitter; Leikny Johnson, formerly of the American Society of Civil Engineers discussed LinkedIn, and I talked a bit about Google+… …just hours before Google announced the launch of Communities. As promised , here are my slides from #Tech12. Yes, you heard that right.
5 Things You Should Know About Changes in Facebook Functionalities
JULY 15, 2013
Her other interests – besides online content strategy, internet marketing and search engine optimization – are technology, sports and fashion. There are new changes to Facebook almost every month that cause a lot of panic and irritation among its users. Most importantly, there are so many big and small changes to Facebook that many users remain unaware of these changes.
A Culture of Content
JANUARY 20, 2015
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Really like this Altimeter deck. Click the webinar link for a replay. ———– ( photo credit ). Content Strategy
5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
OCTOBER 22, 2014
We also are big fans of setting up Google Alerts , whereby you can receive daily or weekly email alerts about search engine results of keywords you want to monitor for interesting new content. Guest post by Meg Rulli, Co-founder, ModMark Group. ———— “I don’t have time for social media.”. “I don’t have the money to hire anyone to do our social media marketing.”.
Crowdsourcing for Organizations
JULY 28, 2011
Today, sites like Crowdrise and Facebook Causes help you reach out to your social network-based connections and transform them into a powerful fundraising engine. This is a guest post by Aliza Sherman, whose new book, The Complete Idiot’s Guide to Crowdsourcing , is a basic primer about the concepts, processes, and techniques of crowdsourcing. Get the book here. Action. Featured
3 Social Media Opportunities Your Nonprofit is Losing
JULY 24, 2014
Make your content sharable by adding share buttons, and focus your content for SEO, as many potential customers use social networking platforms as search engines. Guest post by Yazmin Gray. ———— So, your NPO is in its early stages and you’re looking to promote it. What other resources can you use to spread the word about your budding organization? Think again.
Get Creative with B2B Marketing in 2015
JANUARY 5, 2015
Behind Google, YouTube is the second-most used search engine – which means there’s tons of potential. One of the best things about marketing is the constant challenge that comes with it. You don’t want to repeat yourself from last year, nor do you want to look sloppy next to the competition. B2B is especially susceptible to very high standards and unusual challenges. Guerrilla Marketing.
10 Reasons to Have a Social Media Response Triage Flowchart
NOVEMBER 22, 2010
permission was granted from the American Society of Civil Engineers for us to show this triage chart which we developed with them. We do a lot of work with associations to help them develop what we call social media triage (or escalation or response) charts. Here’s one example*. Right-click and open in a new tab or window for a full-size image). Air Force Blog Assessment.