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| Page 1 of 1 | Previous | Next | COVISIO OCTOBER 22, 2009 MarketingProfs Digital Mixer 2009 Takeaways | On the Scene Include text (search engines love text), use description fields, tag well & tag often, put a URL in a frame somewhere. Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. It needs hard work. | COVISIO AUGUST 25, 2009 Assigning Value to Content Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Assigning Value to Content Last month, Matt Dickman on Techno//Marketer kicked off a great conversation on the need to treat content as commerce. In the post, he outlined a few key steps to succeeding with content-driven sites: 1. Track and adopt over time. | | | | | | | COVISIO FEBRUARY 18, 2010 What's in it for Me? Prevailing Misconceptions Around Social Media. Search Engine Optimization (SEO) drives traffic, not necessarily interactive marketing. Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. What’s in it for Me? Assumption Misconception We’ve enabled our site with Web 2.0 features so interaction will happen. Setting up a Web 2.0 Really? | COVISIO FEBRUARY 15, 2008 Marketing in Crisis | On the Scene According to engineers, marketers do not understand technology and according to salesmen, marketers do not really share the pain of having to close deals and meet quota numbers. New marketing technologies (including but not limited to mobile advertising, search engine optimization, webcasts, blogs, social networking and others) are spreading fast and, when applied rigorously, can have a real impact on technology marketing goals. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Really? | COVISIO MAY 19, 2008 Corporate Blogging - Get Serious Corporate Blogging – Get Serious Social media initiatives such as blogging are long-term strategies that function cumulatively, gradually building the author’s (and/or firm’s) reputation via quality interactions and boosting search engine rankings via organic links that are far more valuable than any paid links. These are not leading questions or comments written to target search engine keywords. Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. | COVISIO MAY 19, 2008 Corporate Blogging - Get Serious Corporate Blogging – Get Serious Social media initiatives such as blogging are long-term strategies that function cumulatively, gradually building the author’s (and/or firm’s) reputation via quality interactions and boosting search engine rankings via organic links that are far more valuable than any paid links. These are not leading questions or comments written to target search engine keywords. Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. | | | | | | | | | -
COVISIO | MONDAY, NOVEMBER 24, 2008 Caught in Downturn: To Market or Not To Market? Campaigns involving email marketing, search engine marketing, and online events such as webinars or podcasts can be launched even with moderate budgets and have well-measured ROIs. Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Caught in Downturn: To Market or Not To Market? Is that always good? MORE >>
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