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How social media changed the sports marketing game

Sprout Social

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Sports marketing isn’t new, but it does look different.

Sports 76
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How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

Insurance agents make a living out of their gift of the gab. I wanted to see if their social media accounts were anything like that, and how much engagement they get. Prudential Malaysia engaged best with its Fans. Could it be that keeping the number of Posts down gets you better engagement? Engagement.

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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

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31 Most Engaging Raksha Bandhan Social Media Posts

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Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. Future Generali India Life Insurance. Contests and Rakhi-related themes engaged the most, followed by product-related campaigns and offers. See the latest Raksha Bandhan posts. Ferrero Rocher. Rakshabandan.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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Social media listening examples that will help you unearth better insights

Sprout Social

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening.

Examples 127
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Top 21 Pongal social media posts

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The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns. Reliance Trends’ post on their Pongal offer engaged the most in the year 2018. Bajaj Allianz General Insurance. Royal Sundaram.