Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Patterns 115

Patterns Sentiment Analysis Proposal 115

agora pulse

JUNE 5, 2020

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement metrics. Why Instagram Engagement Rates Matter. Social proof.

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Instagram Engagement Hashtag Meme 127

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 106

Sentiment Banking Patterns Hotels 106

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

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Process Sentiment Analysis Applications 105

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Find opportunities for authentic engagement. Track social sentiment in real time. Hootsuite Insights means you never miss an opportunity to engage.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. Sentiment analysis can also be applied to automatically prioritize customer complaints so customer care teams know which cases to handle first.

Strategy 100

Strategy Sentiment Patterns Marketing 100

Ignite Social Media

OCTOBER 2, 2023

During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook. Notably, more users reported monthly engagement with Facebook than with other supposedly trending platforms like Discord, Reddit, and Twitch. million users. million and 34.4

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Data Facebook Reddit Social Networking 157

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. Typically, this data is reported as positive, negative or neutral.

Social Media 78

Social Media Sentiment Metrics Data 78

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

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Twitter Strategy Hashtag Marketing 230

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Maybe you need to share more engaging content. You need to know it all.

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Sentiment Metrics Analysis Trends 92

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Which posts drive the most engagement? And not just respond.

Social Media 119

Social Media Sentiment Data Team 119

Hootsuite

FEBRUARY 7, 2024

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Hootsuite

MAY 6, 2024

Agorapulse also offers good value in their entry-level pricing plan, but again the limit on messages and comments (5,000) may be a challenge for brands with a more engaged audience. That said, it could be a useful tool for those focused primarily on managing public engagement. It will not notify you of engagement with older posts.

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Tools HootSuite Team Social Media 82

Keyhole.co

MAY 9, 2024

Whether your niche is marketing consultation or recruiting technology , LinkedIn hashtags are small yet powerful tools for ramping up visibility and engagement for your content. They can increase your reach, generate meaningful engagement, and help you connect with your target market. That’s the purpose of this final group of hashtags.

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Hashtag LinkedIn How To Analytics 52

Sprout Social

JANUARY 3, 2022

With the right tool, you can easily determine the attributes of your most engaged followers. In Sprout, running a Profile Performance Report gives you a snapshot of your brand’s visibility across the major networks to quickly identify patterns in your engaged audience base. A holiday party in a cup. brand and product names) on social.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

JUNE 11, 2024

Together, they’ve transformed digital spaces into online communities where key audience segments can deepen their engagement and advocacy with the college. We’re always looking for opportunities to use different kinds of content to craft digital spaces where our community members can find footing to engage.”

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Education Social Media Strategy Collaboration 104

Sprout Social

JULY 6, 2022

Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. You probably collect survey data from your customers, monitor product reviews and conduct focus groups.

Social Media 110

Social Media Sentiment Survey Marketing 110

Keyhole.co

FEBRUARY 3, 2024

people from different states/countries, age groups, genders, ethnicities, etc). Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative.

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Social Media How To Metrics Sentiment 59

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

FEBRUARY 5, 2024

And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Instagram account metrics Engagement rate: Number of engagements as a percentage of followers or reach. It will also support requests for more budget or new hires. So, where do you start?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. Engagement and Retention. When it comes to engaging and retaining your audience, there are a few metrics that should be tracked closely.

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Metrics B2B ROI Advertising 140

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

Sentiment 52

Sentiment How To Reputation Analysis 52

Janet Fouts

SEPTEMBER 16, 2019

Gathering information this way is slower, and requires a level of engagement that most brands eschew because it takes a lot of resources to do it well. It’s not entirely accurate to use tools that judge sentiment as a data point either. because people know they are being watched in a focus group. Do we hate winning?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

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HootSuite URL Analytics Forums 120

Koka Sexton

JANUARY 9, 2023

Developing customer journey maps to identify opportunities for customer engagement. Leveraging customer feedback to understand customer sentiment. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Examples of data to collect for Marketing.

Patterns 98

Patterns Marketing Focus Group Survey 98

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

FEBRUARY 27, 2020

This year, expect to see even more engaging and entertaining content that is focused on capturing a moment, rather than making a hard sell. Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends. 2 Growth of private communities and tight-knit tribes. 3 Social commerce will come into maturity.

Trends 182

Trends Social Media Instagram Platform 182

Sherrilynne Starkie

FEBRUARY 13, 2018

Employee engagement is the number one concern of CEOs today, so social media is playing an increasing role in HR. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. The consultant always listens to gauge audience sentiment to inform all activity.

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Consultant Social Media Drupal Content management systems 265

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. With the right solutions, you can schedule posts in bulk, boost engagement, and make data-driven decisions. Moreover, Keyhole finds the optimal posting time to maximize engagement.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Janet Fouts

JULY 24, 2017

Gathering this data is slower, and requires a level of engagement that most brands eschew because it takes a lot of resources to do it well. It’s not entirely accurate to use tools that judge sentiment as a data point either. To my mind, studying social media is ever so much better than using focus group scenarios.

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Social Media Focus Group Sentiment Analysis 144

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. Here’s a list of social insights into an average mom’s conversation on social: 59% of moms talk about infants more than any age group.

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Research Engagement How To Sentiment 60

Buffer Social

AUGUST 2, 2023

Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty. I decided to use that sentiment as my momentum catalyst and built a newsletter to give people in-depth insights into trending online business ideas that they could capitalize on as a side hustle.

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Newsletter Reddit Sentiment Startup 83

Keyhole.co

FEBRUARY 23, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Engagement rate: Monitor comments, shares, replies, and message responses. Brand awareness: Track mentions, sentiment analysis , and reach. For instance: What content do they engage with?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Largest age group: 25-34 year olds. million US users.

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Platform Social Media Tumblr Reddit 114

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Engage with influencers seamlessly and track their ROI within your overall campaign. Keep a close eye on your competitors.

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Industry News Google Brands 52

Convince & Convert

OCTOBER 30, 2017

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Do you want more engagement? Go with someone who gets a lot of engagement on the content they are already posting related to your brand.

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Brands Sentiment Influencer Survey 194

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. In fact, mature organizations tell us they still prefer to engage in social conversations than to run social ads. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137