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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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How to Go Live on TikTok (With or Without 1,000 Followers)

Hootsuite

Whether you’re hosting a series, having a conversation, sharing a tutorial or putting on a performance, live streams create opportunities to flex your skills and build your brand. You can also add a co-host to share a split-screen live broadcast with a friend, guest or collaborator. How to go live with a co-host or guest.

How To 137
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Understanding and exploring core social media features

Sprout Social

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

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9 YouTube trends for your content strategy in 2022

Sprout Social

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Social commerce.

YouTube 137
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The Hard Things About The Hard Thing Called "Digital Transformation"

Twist Image

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" A better web experience, implementing marketing automation software or shifting your business model from a Web-based digital experience to a mobile-first strategy does not make the transformation complete. Talent gap.

B2B 80
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Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know

agora pulse

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start.

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11 massively doable ways to increase conversions with better forms

Convince & Convert

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.