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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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How to Go Live on TikTok (With or Without 1,000 Followers)

Hootsuite

Whether you’re hosting a series, having a conversation, sharing a tutorial or putting on a performance, live streams create opportunities to flex your skills and build your brand. You can also add a co-host to share a split-screen live broadcast with a friend, guest or collaborator. How to go live with a co-host or guest.

How To 137
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9 YouTube trends for your content strategy in 2022

Sprout Social

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. This not only brought the energy of the in-person event to people around the world, but also gave at-home viewers access to exclusive promotions and artist interviews. Social commerce.

YouTube 139
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Understanding and exploring core social media features

Sprout Social

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Hosting a Watch Party is a great way to repurpose your video content that previously performed well.

Features 101
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The Hard Things About The Hard Thing Called "Digital Transformation"

Twist Image

A better web experience, implementing marketing automation software or shifting your business model from a Web-based digital experience to a mobile-first strategy does not make the transformation complete. All consumers are (mostly) mobile-first. Notice how quickly we moved from hosting to cloud services? mobile first.

B2B 80
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I’ll Never Buy a Smartwatch and Neither Will You

Convince & Convert

And… are we REALLY so lazy as a society… are we really SO #FirstWorldProblems that we cannot possibly spend the energy to reach into our pocket to grab a slim device to answer a call? Jay is the founder of [link] and host of the Social Pros podcast. What do we have against fingers, anyway?

Buy 128
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The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

Less desktop and more mobile if you really want to know. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. I’m bummed about R.E.M

Sports 170