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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 111
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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. A Clutch survey of 1,000 online shoppers revealed that nearly one-quarter of online product reviews are prompted by email marketing. Refer to this chart. . Source: [link]. What’s more?

Review 123
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. A Clutch survey of 1,000 online shoppers revealed that nearly one-quarter of online product reviews are prompted by email marketing. Refer to this chart. Source: [link] What’s more?

Review 52
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How to effectively use email newsletters for marketing

Sprout Social

In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. Measurable performance : For every email newsletter you send, statistics are generated. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

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13 Proven YouTube SEO Tactics and Best Practices for 2023

Hootsuite

In fact, a survey from Verizon Media found that 80% of people are more likely to watch a video when captions are available. An experiment done by our in-house YouTube experts found that embedding YouTube videos in a blog post can boost SEO for both your YouTube channel and the blog. (Of

SEO 111