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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 101
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications. Machine learning (ML) NLP is used to train machine learning algorithms to predict entity labels based on features like word embeddings, part-of-speech tags and contextual information.

Process 107
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7 Steps to Take When Your Audience Stops Growing

Kikolani

Users are going crazy for visual content right now , and with ample new tools—like embedded videos in Facebook and Twitter feeds—it’s easier than ever to create it from scratch. If you’re struggling here, look to competitors , influencers, and industry publications for inspiration. Target a new audience.

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The State of the Bot Going Into 2018

Twist Image

Much like in 2016, this year I’ve had countless conversations about chatbot needs with numerous customers, prospects, and partners around the globe, and it’s clear to me that as an industry we have made progress. But it’s still early – very early. The result will be more personalized and productive interactions.

RFP 98
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The Top 10 Marketing Attribution Software Solutions

Oktopost

In addition, today’s buyers are also more complex in their purchasing patterns. As one reviewer puts it, “Their customer service and client support is the best in the industry. Statcounter works by embedding code in your website that tracks and monitors users’ actions, which are then processed and analyzed. Statcounter.

Software 103
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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Sometimes it will reveal patterns that aren’t obvious during your initial strategic planning. Not business leaders themselves who have a company to run.”

Data 60
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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

Data analysis tools are collections of maps, diagrams, and charts intended to gather, interpret, extrapolate, and visualize data for use across a wide variety of industries and applications. . It can also discover influencers within your industry and analyze their posting history to make sure you send them the right product or service.

Analysis 139