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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101
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7 Steps to Take When Your Audience Stops Growing

Kikolani

It happens to even the best marketers. Because content and social media marketing are such intricately connected strategies with hundreds of variables, it’s almost impossible to trace stagnated growth back to any one root cause —but you have to try. Have you slowed down your publication rate or brought on a new marketing team?

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The State of the Bot Going Into 2018

Twist Image

Much like in 2016, this year I’ve had countless conversations about chatbot needs with numerous customers, prospects, and partners around the globe, and it’s clear to me that as an industry we have made progress. Adoption of most consumer-facing innovation starts in Marketing Departments. But it’s still early – very early.

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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Audiense was on hand to find some of the key points that need to be implemented into your marketing strategy and commercial thinking right away. Who Drives Strategy?

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

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