Embedding Industry Marketing Patterns 
Sprout Social
FEBRUARY 19, 2024
The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.
Sprout Social
SEPTEMBER 11, 2023
NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.
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Oktopost
APRIL 22, 2019
It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.
Kikolani
APRIL 14, 2016
It happens to even the best marketers. Because content and social media marketing are such intricately connected strategies with hundreds of variables, it’s almost impossible to trace stagnated growth back to any one root cause —but you have to try. Have you slowed down your publication rate or brought on a new marketing team?
Twist Image
DECEMBER 27, 2017
Much like in 2016, this year I’ve had countless conversations about chatbot needs with numerous customers, prospects, and partners around the globe, and it’s clear to me that as an industry we have made progress. Adoption of most consumer-facing innovation starts in Marketing Departments. But it’s still early – very early.
Audiense
SEPTEMBER 23, 2016
Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Audiense was on hand to find some of the key points that need to be implemented into your marketing strategy and commercial thinking right away. Who Drives Strategy?
Oktopost
NOVEMBER 12, 2020
It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?
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