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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Take for example, Sprout’s AI-driven Social Media Listening solution. What is AI automation?

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications. According to The State of Social Media Report ™ 2023 , 96% of leaders believe AI and ML tools significantly improve decision-making processes. How does NLP work? NLP is what powers these tools.

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7 Steps to Take When Your Audience Stops Growing

Kikolani

You aren’t getting any more social media followers (at least not quickly), your readership has stagnated, and even your traffic fails to climb higher. Users are going crazy for visual content right now , and with ample new tools—like embedded videos in Facebook and Twitter feeds—it’s easier than ever to create it from scratch.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In addition, today’s buyers are also more complex in their purchasing patterns. It demonstrates the value that social media brings to lead generation not just brand awareness.

Software 101
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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

Data analysis tools are collections of maps, diagrams, and charts intended to gather, interpret, extrapolate, and visualize data for use across a wide variety of industries and applications. . Social media analytics. Oktopost’s social media solutions are GetApp favorites for a number of years.

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Ultimate Guide to User-Generated Content

Later

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . And nothing stands out more on social media than being original! . UGC Best Practices #1: Be Original with Your UGC.

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