article thumbnail

How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Take for example, Sprout’s AI-driven Social Media Listening solution. What is AI automation?

Strategy 101
article thumbnail

A marketer’s guide to natural language processing (NLP)

Sprout Social

Deep learning techniques with multi-layered neural networks (NNs) that enable algorithms to automatically learn complex patterns and representations from large amounts of data have enabled significantly advanced NLP capabilities. This capability is prominently used in financial services for transaction approvals. How does NLP work?

Process 106
article thumbnail

20 Ways To Get More Views on Instagram Reels (These Work!)

Hootsuite

We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

article thumbnail

Search Trend Optimization for Evergreen Content

Adam Sherk

Here’s another example: this past weekend both Google Trends and Social Mention were showing multiple trending phrases around “pumpkin carving patterns&# and “jack-o-lantern templates&# : It doesn’t take trend tools to realize that pumpkin carving searches rise sharply around Halloween. But it happens quite a bit.

Trends 114
article thumbnail

How to post a video on YouTube: The complete guide

Sprout Social

Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. And social media managers, in particular, have to move quickly to keep up with the speed of social. And nowhere is that more true than on your social media channels.

YouTube 106
article thumbnail

7 Steps to Take When Your Audience Stops Growing

Kikolani

You aren’t getting any more social media followers (at least not quickly), your readership has stagnated, and even your traffic fails to climb higher. Users are going crazy for visual content right now , and with ample new tools—like embedded videos in Facebook and Twitter feeds—it’s easier than ever to create it from scratch.

article thumbnail

How to Reap the Revenue Rewards of Smarketing

Convince & Convert

I’ve embedded a modified version of the slides below, for your perusal and download. At the same time, sales people can also play a very important (and relatively new) role in customer conversion by interacting with prospects in social media. Anecdotes describe one occurrence, not necessarily a pattern of behavior.

How To 60