Sat.Jun 06, 2020 - Fri.Jun 12, 2020

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How to Gain a Following on Instagram

Socialmedia.biz

When Instagram came into the social media industry, the first impression it had was a fun app for adolescents and kids. A few years down the line, it has become one of the most effective social media platforms and has had a significant impact on the online marketing sector. Several ventures and individuals have invested significantly in Instagram as a marketing, networking, audience building, and selling tool.

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YouTube Hacks: 21 Tricks and Features You Probably Didn’t Know About

Hootsuite

The right YouTube hack can be the difference between spending all afternoon or 15 minutes to complete a task. But these tips optimize more than just your time—they optimize your YouTube marketing efforts, too. From subscriber-boosting features to video-making tools, these hacks are engineered to help you get the most out of the platform. Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. 2

YouTube 145
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5 Tools to Boost Your Instagram Marketing Efforts in 2020

Social Media Today

Here are some new tools to help you step up your digital marketing efforts.

Tools 218
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5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

agora pulse

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events. In my opinion, it’s not the time to release new products or launch complex multimedia marketing campaigns—but it is a time to be sensitive to the issues that people all over the world are facing and to simply

Mobile 131
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Quiz: Test Your Facebook Pixel Knowledge

Jon Loomer

How much do you know about the Facebook pixel? Do you know what it is, how to install it, and what it’s for? Let’s find out! There are 20 questions in this quiz. When you’re done, I’ll give you a score. If you want to learn more, check out my three-part training (the first part is free!), Facebook Pixel Masterclass. What is the Facebook pixel?

Facebook 217
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Coke vs. Pepsi by country and state: Social listening analysis

Awario

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences.

Analysis 173

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YouTube 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Need a little guidance (maybe even a refresh) on YouTube? This YouTube 101 guide can help you brush up on YouTube know-how. When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest. A surprising number either forget about YouTube or think the platform is not for them. When they do this, they’re missing an incredible opportunity to reach their audiences.

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Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Today, we’ll take that a step further and combine the two. The reason for this is simple. While both time on a page and scroll depth are good indicators by themselves of visit quality, they each have a weakness.

Eventful 212
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5 Tips for Planning Your 2020 Back-To-School Marketing Strategy

Ignite Social Media

The time has come to begin planning your brands’ annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin? At Ignite Social Media , it’s our job to plan ahead and build our client’s social media strategies with safeguards that make it easy to pivot when things like COVID-19 upend the plan.

Tips 169
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Facebook Shares the Results of its First Deepfake Detection Challenge

Social Media Today

Facebook has shared the results of its first Depfake Detection Challenge, which could help it developer better processes for highlighting digitally altered videos.

Facebook 217
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Mike Robbins- We Are All In This Together on the #MindfulSocial

Janet Fouts

At the moment it is even more important that our teams feel safe, heard and working together isn’t it? Mike Robbin’s new book, – We’re All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging addresses core principles include fostering an environment of psychological safety, fostering inclusion and belonging, addressing and navigating conflict, and maintaining a healthy balance of high expectations and empathy.

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Migrating From Magento To Shopify

The Realtime Report

Migrating From Magento To Shopify. Taking the decision to migrate Magento to a more profitable platform with better features like Shopify, represents adapting to an online business with clear and objective options, achieving totally fantastic and real profits. Image by 3D Animation Production Company from Pixabay. Shopify continues to be an innovative platform, always having new updates adaptable to business shops, making the balance of all users leaning towards its use as an e-commerce.

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How to Get Started with Messenger Chatbots: Advice From Kelly Noble Mirabella

agora pulse

What are chatbots? And should you use them for your agency? Check out these facts about how chatbots can help your agency (and your clients!) and how to use them. Many business owners are unsure whether chatbot marketing is worthwhile. They wonder: How do I know if it’s worth trying? Where do I even start, especially with a limited budget? In this post, chatbot marketing expert Kelly Noble Mirabella answers these questions and more.

How To 154
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Snapchat Announces Action Bar, Voice Activated Lenses, News Updates and More at Partner Summit

Social Media Today

Snapchat has announced a range of coming features at its 2020 Snap Partner Summit, including advances in AR, new UX features, featured map listings and lots more.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

Stories disappear after 24 hours. But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. For brands, the potential impact of Instagram Stories is proven. One third of the most viewed Stories are from businesses. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product.

Metrics 145
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Understanding cultural shifts by enriching social listening with audience intelligence [Netflix UK case]

Audiense

How has lockdown affected the emergence of a new context in certain consumption habits and the evolution of audiences? The conversation surrounding Netflix in the UK has increased considerably in recent weeks; but beyond the increase in volume, audience intelligence as a complement to social listening has allowed us to discover the cultural and consumer changes that have transformed the segments of the audience behind that conversation.

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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Pinterest is much more than just do-it-yourself boards and gorgeous lifestyle layouts. Savvy social media managers also know how to tap into Pinterest for business for their clients. Before I begin, I will hold my hands up and admit that pre-2019 I had written Pinterest off completely. It’s a site where people post wallpapers, knitting patterns, and honeymoon destinations—right?

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YouTube Announces $100 Million Fund to Amplify the Voices of Black Creators and Artists

Social Media Today

YouTube CEO Suan Wojcikci has announced a new $100 million find for black creators, along with various other initiatives to help address racial inequality.

YouTube 216
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy.

YouTube 145
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Gen Z Leads The Black Lives Matter Movement, On And Off Social Media

Forbes Social Media

Young, black women are at the heart of the fight to end racism, and they're using social media to push for policy change, organize demonstrations and rally protesters to the streets in the middle of a pandemic.

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The Next Steps to Take If You’re Injured on the Job

The Realtime Report

The Next Steps to Take If You’re Injured on the Job. According to some estimates, we spend roughly 1/3 of our lives in the workplace. So shouldn’t your workplace prioritize safety? Though the answer would seem obvious, that doesn’t stop a shocking number of injuries occurring on job sites all across the globe every single day. Knowing what to do in case of an injury can help you take swift action while protecting yourself and your co-workers.

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LinkedIn's Testing a New 'Status' Option to Help Keep Connections Updated on What You're Up To

Social Media Today

LinkedIn is testing out a new 'Status' option which would enable users to share a quick snapshot of what they're doing at any given time.

LinkedIn 218
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

Snapchat ads. Are they worth it? Here’s the thing: those who like this platform, really like it. According to a Pew Research survey of American Snapchat users, 46% reported that they visit the site several times a day. That puts the site just ahead of Instagram’s 42% and just behind Facebook’s 51%. Snapchat is especially popular with the 18 to 24 year old demographic.

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How Students Can Spot Fake News On Social Media

Forbes Social Media

There is no denying that the country is as divided as ever – and those on both sides of the political spectrum continue to present their side of the story. On social media this has "increased the volume," but it has made it especially difficult to tell fact from fiction.

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Small Business Guide to Helping Sick Employees

The Realtime Report

Small Business Guide to Helping Sick Employees. Today’s current climate is challenging businesses to take proactive, fair, and compassionate measures for sick employees. An employee going through an illness should not be taken lightly and it pays to have a plan in place for when it happens. Clear protocols can help save you and your employee time, while also alleviating avoidable stress.

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Twitter's Working on a New List Discovery Option as it Continues to Focus on Topics

Social Media Today

Twitter's working on a new feature that would enable users to find relevant lists of Twitter accounts to follow based on a range of topics.

List 218
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Sprout Social stands with the Black community

Sprout Social

“We want our lives to be valued. We want protection. We want what is promised to all of us. Our inalienable right to life and equality.”. —Black@Sprout Employee Resource Group, June 2020. To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision.

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#318: Becoming an Imperfect Ally with Erica Courdae

Amy Porterfield

I’m so excited for my guest today, Diversity, Equality, and Inclusion Consultant, Erica Courdae. Erica has dedicated her life to expanding how others interact with the world through powerful conversations. Her work as an entrepreneur and coach has taken her across the country, onto stages, and into communities as a key speaker and educator. Erica […].

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Delurking

Ari Herzog

Lurking is easy. That involves reading something on social media or elsewhere on the internet and neither liking, commenting, nor sharing. The content creator rarely knows if someone lurks. Starting in 2009 and many times since, I asked blog readers to delurk. Here’s an archive of those posts. Delurking sounds scary but it is not. If you can write someone an email, you can add a comment.

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Presidential Candidate Joe Biden Calls on Facebook to Stop Allowing Lies in Political Ads

Social Media Today

Presidential candidate Joe Biden has called on Facebook to take more action on political speech, which is the opposite to what the Trump Administration is requesting.

Facebook 195
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Best Selling : Top 10 Best Android Phones under 15000 In India

BeingOptimist

The hardest job in the present is probably picking the best smartphone which not only qualifies all our needs but also is budget-friendly. For the market sees the main surge in the budget segments of smartphones, there are so many options from various brands giving better cameras, battery, display, and more. It makes it even harder to find the phone of our dreams.

Price 108