SocMed Sean
MARCH 1, 2022
You need YouTube. That is, you need it as part of your digital marketing strategy for 2022. YouTube is a website and app that allows its users to create, share, and watch videos. YouTube is known for the sheer number of videos you can find there, on just about any topic you can think of. And if you can’t find it, you can create and upload it to share with others.
Jon Loomer
MARCH 1, 2022
You may have heard about it. Advantage+ (or Advantage Plus?) conversion campaign creation has been rolled out to some advertisers during the past several months, but not everyone has it. What is it? Is it a big deal? Let’s discuss… What is Advantage Plus? If you have Advantage Plus, you’ll know it when you create a Purchases campaign in ODAX or a conversions campaign during the old objective selection method.
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Social Media Strategies Summit
MARCH 4, 2022
People don’t read nearly as much as they used to. (Just ask all those Goodreads users who failed, yet again , to complete their annual reading challenge last December.) And they do even less reading when they’re browsing online pages. Websites are now optimized for skimming. Brands serve consumers hours of content every day, and attention spans are getting shorter.
Social Media Today
FEBRUARY 27, 2022
The crisis in Ukraine is playing out in social apps, which presents new challenges to avoid misuse and manipulation.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SocMed Sean
MARCH 3, 2022
Does Pinterest still have interest? It certainly does, even as its format and the profile of its users is evolving. Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. On Pinterest, posting is called “pinning” and a “board” is a collection of pins that usually has a common theme.
Jon Loomer
MARCH 2, 2022
I first wrote about my somewhat insane experiment a couple of months ago. The goal was to reach all of my Facebook followers with a single ad. This experiment is now complete, and I’m ready to share the results. In this post, I’ll recap a bit from the first post, and then we’ll get to what happened by the end. Ready? Let’s go… The Inspiration.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
MARCH 4, 2022
The study provides insights into how people feel about the latest eCommerce integrations within social apps, based on over 14k respondents.
Amy Porterfield
MARCH 3, 2022
Lessons I’ve learned that will save you time, money, and lots of stress If you have recently taken the deep-dive into entrepreneurship, then this episode is for you. Yes, you, friend! The brave soul with the beautiful vision, the passionate achiever who believes in their business with every ounce of their soul, and the one […]. The post #439: 9 Things I’d Do If I Started My Business All Over Again appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
FEBRUARY 28, 2022
I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. So, what I’m about to describe isn’t necessarily a bombshell revelation. But, it’s a situation advertisers will often find themselves in, and the discovery of misleading results can be alarming.
Oktopost
MARCH 2, 2022
Suz Barton, Director of Demand Generation at Oktopost takes on social selling vs. employee advocacy. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on paid social? Catch all episodes here. Episode Summary. Suz Barton, Oktopost’s Director of Demand Generation reveals her secret sauce on how she’s helping sales leaders hit their numbers while staying sane under constant pressure to hit her own.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
MARCH 2, 2022
Looking to formulate a more effective social media marketing strategy? Don't overlook the fundamentals.
WebInKnow
MARCH 2, 2022
I’ve been talking about how content drives action and serves as the backbone of marketing for more than 20 years now. During that time, I've seen hundreds of people and organizations implement these strategies and they work.
Sprout Social
MARCH 3, 2022
With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. Attracting mostly younger audiences, the platform sees a ton of usage and engagement. In fact, micro-influencers are close to hitting the 18% mark in engagement rates. So it makes sense that businesses are flocking to TikTok to expand their reach.
Amy Porterfield
MARCH 1, 2022
New projects may be fun and exciting, but do they align with your goals? Imagine this scenario: Things are going great in your online business — you’ve created your ideal work week, you’re on track to meet your quarterly goals, and you have more time than you’ve ever had to focus on in your personal […]. The post #438: Shiny Objects Syndrome?
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
FEBRUARY 27, 2022
Looking to build or re-build your business website? Make sure you cover the essentials with this overview.
Hootsuite
MARCH 2, 2022
Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. That’s more than 4.6 billion people, up from 1.5 billion a decade ago. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from.
Forbes Social Media
MARCH 4, 2022
The Department of Justice alleges that the Kurbo app and website illegally harvested information on kids as young as 8—ranging from names and phone numbers to height and weight.
Socially Sorted
MARCH 2, 2022
What Color is Periwinkle? It's a hot search topic this year as “Very Peri” was named the 2022 Pantone Color of the Year. In this post I introduce you to the color Periwinkle, plus 7 Free Canva Templates to use in your designs. Let's talk Periwinkle. The stunning violet blue hue of Periwinkle is popular […]. The post What Color is Periwinkle?
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
MARCH 1, 2022
Meta’s attempts to counter the narrative that it fuels divisive content continue to cause more harm than help.
Hootsuite
MARCH 2, 2022
While dancing, lip-synching, mom-pranking, and trying to make “goblincore” a thing are among the more popular things to do on TikTok, for ambitious creators and social media managers, there’s one activity that trumps them all: trying to game the TikTok algorithm. At this point, TikTok has been downloaded more than 2 billion times , with over 689 million active users globally.
Forbes Social Media
MARCH 2, 2022
Maksym Skubenko runs the largest independent outfit in Ukraine tracking disinformation. Now he has shifted from combatting the Russian on the web to fighting them face-to-face.
Buffer Social
FEBRUARY 26, 2022
Update 5: February 26th, 7:49 pm Our first priority has been investigating the unauthorized access into Buffer accounts while preventing future access and blocking suspicious traffic. Now, we are beginning the process of removing unauthorized posts and are aiming to successfully remove all unauthorized posts. Update 4: February 26th, 6:49pm EST None of the 1,552 affected accounts had two factor authentication (2FA) enabled, further indicating that this was likely related to reused passwords.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
MARCH 2, 2022
The new tab could provide another way for creators build community around their content in the app.
Hootsuite
MARCH 3, 2022
With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active.
Forbes Social Media
FEBRUARY 27, 2022
Fake accounts posing as news websites tried to publish claims about Ukraine being a failed state while hackers attempted to hijack accounts of Ukrainian public and military officials.
Pixlee
FEBRUARY 28, 2022
TikTok, mostly known for dance challenges and lip-syncing content, recently added a “Shop” feature to their platform. This new addition isn’t surprising. With around 732 million active users worldwide, it was about time they made the platform lucrative for brands. From TikTok, consumers all around the world have discovered new products, trends, and fashion.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
MARCH 2, 2022
Looking to improve your TikTok marketing approach? These tips will help.
For Real Social Workers
MARCH 4, 2022
How often do you find yourself worrying about a situation, impending event, or the past? Chronic worry leads to chronic stress. Chronic stress negatively affects our physical, mental. and emotional health. So, what is the benefit of worry? Worry is deliberately spending time pondering difficulties or concerns. When we worry, our mind dwells on the problem and the uncertainty of the outcome.
Forbes Social Media
MARCH 2, 2022
Concerned that Russian citizens are being left in the dark about their leader's actions, activists are turning to an unlikely method of communication: restaurant reviews.
ProBlogger
MARCH 2, 2022
The post How to Grow Your Blog with Viral Content appeared first on ProBlogger. Photo by Andrea Lightfoot on Unsplash. Recently, I’ve been exploring five strategies that I’d employ to promote my blog if I were starting all over again. I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that we’re promoting.
Social Media Today
MARCH 1, 2022
The program appears to be looking to use YouTube as a vector for distributing pro-China content.
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