Jon Loomer
DECEMBER 1, 2021
How did your advertising campaign perform? Part of the battle is knowing which Facebook ads metrics actually matter. I’m often asked about what I care about. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most.
Social Media Today
DECEMBER 1, 2021
Meta's messaging integration plan, including universal messaging encryption, continues to spark fierce debate among privacy advocates and law enforcement groups.
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Audiense
DECEMBER 3, 2021
Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Sprout Social
NOVEMBER 30, 2021
Today, it’s easier than ever to shop online with just a few touches on your smartphone. Before 2020, online shopping was already on the rise. The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 billion in 2022. While physical stores aren’t going away, consumers want choice and conveniene. It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
NOVEMBER 28, 2021
For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. I wish I would have started using GTM to manage my Facebook pixel and events sooner. It provides a ton of flexibility and ability to get creative in ways that you can’t while sticking with standard events only.
Social Media Today
NOVEMBER 30, 2021
The UK competition watchdog has ruled that Meta's acquisition of GIPHY stifled competition in the sector, which could be a significant ruling.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sprout Social
NOVEMBER 29, 2021
Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. The latest evolution in online shopping comes with new limitations and opportunities.
Jon Loomer
DECEMBER 2, 2021
As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). This one metric — often ignored — can turn an ad with a high conversion rate into a poor performer. If you advertise all year long, know that it’s going to be much tougher this time of year. It doesn’t mean you can’t advertise profitably.
Social Media Today
NOVEMBER 27, 2021
The new tool will provide insight into what people are searching for on YouTube, which could help guide your content planning.
Hootsuite
NOVEMBER 29, 2021
You’ve probably seen your favorite TikTok creators throwing around hashtags like #fyp #foryou, and #fyp?. But here’s the thing: just because everyone’s doing something… doesn’t mean it actually works. These tags, on the surface, are intended to mark content as worthy of the “For You Page.” But what’s unclear is if the TikTok algorithm actually takes this nudge into account.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
DECEMBER 1, 2021
This article originally appeared in Inc. Over the course of his long career, Mike Krzyzewski has passed along his wisdom to hundreds of college and Olympic basketball stars. I am not one of them. But despite my lack of basketball acumen, I’ve had the good fortune to spend time with Coach many times over the last decade, including for six years as a board member of the Emily K Center , a college preparedness non-profit he chairs that is named after his mother.
Jon Loomer
NOVEMBER 30, 2021
The most common answer I give to struggling Facebook advertisers who want to know whether the results they’re getting are good or bad is simple: It depends. What’s a good CPC? CPM? Cost Per Conversion? Conversion Rate? Cost Per Lead? Cost Per Purchase? Click Thru Rate? It depends… It’s not that I’m trying to be difficult.
Social Media Today
DECEMBER 2, 2021
LinkedIn's developing new processes to help marketers maximize their campaigns amid evolving data tracking restrictions.
Forbes Social Media
DECEMBER 3, 2021
The SolaVerse (TSV) is an online world, where blockchain, gaming and virtual realities collide. Ever wanted to rule your own solar system? Now's your chance.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Sprout Social
DECEMBER 2, 2021
I’m happy to share that Sprout Social has been named a Great Place to Work® Best Workplace for Parents for a second consecutive year! We are honored to be included this year alongside other notable companies who are prioritizing the health and well-being of parents and their families. Parenting in what I like to call the “age of disruption” is no easy feat.
Jon Loomer
DECEMBER 1, 2021
I’m doing something different, and it may be an easier way for you to consume my content about Facebook ads. Way, way, way back in 2013, I started The Pubcast (then The Social Media Pubcast) to talk about topics related to Facebook ads and entrepreneurship over a beer. The show was a big part of my business through 2015, but I slowly got less and less consistent with it.
Social Media Today
NOVEMBER 29, 2021
The report shows that brands often go too narrow with their ad targeting in the early stages, limiting performance.
Forbes Social Media
NOVEMBER 30, 2021
The British Competition and Markets Authorities ruled that Facebook’s acquisition of Giphy could harm social media users and advertisers in the country.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Oktopost
DECEMBER 1, 2021
Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jason Miller. Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions.
The Realtime Report
NOVEMBER 29, 2021
8 Job Opportunities for. German Language Learners. The German language is one of the most widely spoken languages in the world. Learning how to speak, read and write German can open up a variety of job opportunities for you. We will discuss some different types of jobs that are available for people with knowledge of the German language. But before that, if you haven’t yet started learning the German language, it’s high time to get started.
Social Media Today
NOVEMBER 29, 2021
Twitter's re[ply downvotes could be a good way to glean more insight into what people want to see in the app.
Forbes Social Media
NOVEMBER 27, 2021
For starters, we’ll all start living a true second life (as if we don’t already, since the person we portray on social media is not the real person).
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Amy Porterfield
DECEMBER 2, 2021
Speak Strategically, Sell Confidently, Serve Authentically Voice coach and speech trainer to the stars, Roger Love, joins me on this episode… And that might have you wondering, “Amy, why on earth would you bring a voice coach on to teach entrepreneurs? This whole Nashville move is going straight to your head.” Don’t worry, friends. The […]. The post #413: How To Make Every Word Count When You’re Selling & Serving with Roger Love appeared first on Amy Porterfield | Online Marketi
Audiense
DECEMBER 1, 2021
Affinity segmentation is here! We are so excited to share this launch with you. For Audiense, we want to be pushing the boundaries of innovation and reflect the scope of possibility within our industry. With the feedback our users have provided, we want to offer different alternatives to cover their different methodologies and use-cases. Let us introduce you to the new level of value it will bring to your role, how to select it in Audiense, and our recommended use-cases to go with it.
Social Media Today
DECEMBER 3, 2021
Some new additions are coming to your Messenger threads, including Taylor Swift Soundmojis and new group AR effects.
Forbes Social Media
NOVEMBER 30, 2021
Much attention has focused on revelations about how Facebook has dealt with misinformation and other content. However, documents also detail the company's ad products and how they’re perceived by users, marketers and employees.
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Amy Porterfield
NOVEMBER 30, 2021
Live Video Routines and Rituals That Preserve Your Nerves All the greats have a routine. Before every match, Rafael Nadal situates his socks so they’re exactly the same height, no more than 15 cm high, and the sponsor’s logo is parallel to the ground. John Legend eats half a rotisserie chicken before every show. (Hey, […]. The post #412: My Live Video Secrets For Feeling Confident & Calm (Even When You’re Not) appeared first on Amy Porterfield | Online Marketing Expert.
Likeable
NOVEMBER 30, 2021
The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. If you’re reading this, you probably know ??that quality, social-first content is crucial to success on social media. And, to be honest, crafting a piece of good social content is pretty easy.
Social Media Today
NOVEMBER 30, 2021
Podcasters can now promote their programs direct on Facebook - here's a look at how Facebook's podcasts work.
Forbes Social Media
NOVEMBER 29, 2021
Dorsey certainly wasn't the face of Twitter in the way that Mark Zuckerberg is to Facebook.
Oktopost
NOVEMBER 28, 2021
Rich Stone, VP Sales at TechTarget takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Rich Stone. Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget.
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