Janet Fouts
APRIL 13, 2018
Of course, we are all aware of the privacy issues now in the news about Facebook and other major networking sites. The European Union has been thinking about this much longer, and a new regulation goes into effect soon that will impact how we all do business online. The GDPR (General Data Protection Regulation) is a European Union regulation on data protection for everyone within the EU.
Direct Marketing Observations
APRIL 12, 2018
I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. The face we see the most isn’t an influencer but what I like to call a “frequencer.” This person isn’t as much a thought leader as they are someone who pushes out content like they’re a b
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Socially Sorted
APRIL 7, 2018
Want to find the best stock footage to create compelling visuals for social media? If you use visual assets on social, then this post will help you to up your game when it comes to stock footage – whether it’s photos or graphics or videos. We break down the. // Read More. The post How To Select The Best Stock Footage To Create Compelling Visuals For Social appeared first on Socially Sorted.
Sherrilynne Starkie
APRIL 13, 2018
The majority of public relations professionals predict that in just five years the average person will not be able to distinguish between news stories and advertising copy, and what’s more, most people won’t even care. This is the main finding of a survey of more than 1,000 public relations leaders and students worldwide conducted by the Center for Public Relations at the USC Annenberg School for Communication and Journalism.
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SocMed Sean
APRIL 9, 2018
One of the most common questions that I get via direct message, comments, or tweets is related to a post a published a while back about moving and organizing Facebook photos into different albums. The steps detailed in that post are specifically focused on individual accounts and the photos posted to your personal timeline. In that previous post, I showed users that you can move a photo to another album by editing the album and then clicking the menu item for the individual photo that they want
Waxing UnLyrical
APRIL 12, 2018
Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sherrilynne Starkie
APRIL 12, 2018
Now is your chance to win a copy of the newly released business book: How Clients Buy: A Practical Guide to Business Development For Consulting And Professional Services. Co-author Tom McMakin is the CEO of PIE (Profitable Ideas Exchange) and is an expert in professional services businesses. Below he offers insights to understand a client’s journey. 7 elements of Business Development.
Convince & Convert
APRIL 10, 2018
It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.
Social Media Today
APRIL 12, 2018
If you aren’t staying up-to-date with the latest trends and changes, you’ll likely lose ground to your competitors. Here’s a look at the most notable social media changes so far in 2018.
Pam Moore
APRIL 11, 2018
Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!
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A beginner's guide to social media automation tools and getting automation right.
Direct Marketing Observations
APRIL 12, 2018
I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. The face we see the most isn’t an influencer but what I like to call a “frequencer.” This person isn’t as much a thought leader as they are someone who pushes out content like they
Meltwater
APRIL 12, 2018
People look for, review, ask for recommendations for and talk about businesses every day online. Because of this, your business' online reputation matters a lot.That can be a good thing… Read More >>>.
Social Media Today
APRIL 10, 2018
The Cambridge Analytica scandal has highlighted a problem at the very heart of marketing: we stopped treating customers as humans and instead regarded them as statistics.
agora pulse
APRIL 11, 2018
Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” That seems sooooo Early 2018 now. Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. In the past, some third-party tools took advantage of the data they had access to through these APIs.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Ignite Social Media
APRIL 11, 2018
Social media moves quickly and changes from one minute to the next. It’s important to stay up-to-date on all the goings on to keep your social strategy fresh and effective. Here are five ways to stay ahead of the game: Facebook , Instagram , Pinterest , Twitter and Snapchat all have blogs where they share in-depth updates on channel changes, best practices, as well as case studies on brands using their platform.
Meltwater
APRIL 8, 2018
Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>.
Social Media Today
APRIL 12, 2018
Instagram's working on a new sticker type for Stories which would enable users to ask questions of their audience, with the responses kept private.
agora pulse
APRIL 11, 2018
Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” That seems sooooo Early 2018 now. Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. In the past, some third-party tools took advantage of the data they had access to though these APIs.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Ignite Social Media
APRIL 9, 2018
It’s true what they say: a picture says a thousand words, especially on social media. The photos that we take are just as important as the text that we write when it comes to posting content on our brand’s pages. Therefore, it’s important to keep in mind the rules of photography to not only showcase our content in the best way possible, but to also stand out in the crowd of posts made daily by different brands.
Convince & Convert
APRIL 10, 2018
It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.
Social Media Today
APRIL 13, 2018
Many websites attract a lot of traffic to their blogs, but few of them are able to convert that traffic into business. Here are some tips to help.
Bill Hartzer
APRIL 13, 2018
Facebook allows really long posts that completely fill up a Facebook user’s feed, virtually completely taking over all posts in someone’s feed. Someone who I’m Facebook friends with shared a Facebook post by someone else, and that post completely took up the Facebook feed (timeline), making me literally scroll for almost a minute until I saw another post.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Marketing
APRIL 11, 2018
If you own a website, then definitely you would be using the basic SEO techniques to drive traffic to your site. Sometimes, your SEO techniques may not favor your website and your site may step down from the search engine rankings. This indicates that something is missing on your site. This article will be useful for the websites that need good SEO optimization.
Ignite Social Media
APRIL 13, 2018
With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business. Although the chatbot hype is at an all-time high, rest-assured that if you are still struggling with what your chatbot strategy should be, you aren’t alone.
Social Media Today
APRIL 10, 2018
Instagram is reportedly testing a new 'Nametags' feature to more easily connect users to a chosen Instagram presence.
Oktopost
APRIL 10, 2018
With over 2.77 billion social network users around the globe, you’d think that every B2B marketer has adopted social media by now. Yet, some companies, particularly in the finance industry, have been lagging behind, mostly due to regulatory concerns. In fact, only 42% of surveyed CFO’s said their finance team is knowledgeable about social media […].
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The Realtime Report
APRIL 13, 2018
New Study shows the Surprising Power of Wikipedia in Science. It’s perhaps the greatest scientific repository that you’ve never considered. A new MIT working paper released and featured on Wikimedia Monthly Research Showcase demonstrates the surprising scientific power of Wikipedia. Neil C. Thompson, assistant professor of Technological Innovation at the Sloan School at MIT and a colleague, Douglas Hanley from the University of Pittsburgh, studied the power of Wikipedia, the 5 th most used webs
Ignite Social Media
APRIL 13, 2018
Creating a thorough social media strategy is an important part of your overall marketing strategy. It should have information defining your social media objectives & KPIs, paid media plan, which channels are right for you, how often you s hould publish on each network, community engagement guidelines and best practices, and every component of your content from tone of voice to topic themes.
Social Media Today
APRIL 12, 2018
SEO is a great way to generate leads, but its far from your only option. Take a look at these tips on how to generate more targeted leads.
Audiense
APRIL 11, 2018
One of the biggest driving forces of new developments and improvements is the feedback we receive from our users and customers. Our R&D team feeds heavily off the demands of our clients as a source of inspiration to improve our products in line with needs. In recent weeks we’ve made a series of features and improvements available that, as our users have confirmed, make their lives easier and help them achieve their marketing objectives.
The Realtime Report
APRIL 13, 2018
Online and In Line: Is Your Business Monitoring the Way Its Information is Being Shared? Today’s business environment is ever-changing. Everything can be broken down into data that is traveling throughout internal and external systems, with any number of access points along the way. The interconnectivity of information sets new, complex challenges for any responsible business owner.
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