Twitter’s New CEO Outlines Her Guiding Principles for Managing the App
Social Media Today
JUNE 13, 2023
Twitter's new chief has a tough task ahead of her, and not everyone's going to agree with her approach.
Sat.Jun 10, 2023 - Fri.Jun 16, 2023
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Meta Ads Attribution Setting: A Complete Guide
Jon Loomer
JUNE 12, 2023
Attribution is the process of giving credit to an ad for a conversion. It’s the foundation for the ultimate determinant of performance. As a result, you must understand the Meta ads Attribution Setting. It’s not nearly as straight-forward as many expect it to be. Not only is it variable (you can change how attribution is defined), it controls more than just reporting.
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Why Healthcare Cybersecurity Requires a Multi-Layer Approach
The Realtime Report
JUNE 12, 2023
Why Healthcare Cybersecurity Requires a Multi-Layer Approach Healthcare organizations rely on connected devices for remote work, telehealth, and other initiatives to address staffing shortages. Cybercriminals scour healthcare networks looking for protected health information (PHI). PHI draws a high price on the black market and, unlike credit card data theft, can go undetected for years.
How to Create a Content Calendar for Your Social Media Marketing Strategy
The Social Media Hat
JUNE 14, 2023
Discover how to create a content calendar for your social media marketing strategy. The post How to Create a Content Calendar for Your Social Media Marketing Strategy appeared first on The Social Media Hat.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
How Search Tactics are Replacing Hashtag Strategies for Social Media Success
Ignite Social Media
JUNE 14, 2023
Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags.
Beneficiary and Payer Requirements for Meta Ads in the European Union
Jon Loomer
JUNE 14, 2023
If you target any country or territory within the European Union, you are now required to provide beneficiary and payer information. Let’s clarify what this means… The Regulatory Requirement The EU Digital Services Act (DSA) requires Meta to provide information on the beneficiary and payer of ads that target anyone living within the European Union.
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How This Strategic Partnership Leader Managed 65M In Revenue At Google w/ Kevin Kim
The Social Media Hat
JUNE 12, 2023
Partnership Unpacked, Episode 25, with Kevin Kim The post How This Strategic Partnership Leader Managed 65M In Revenue At Google w/ Kevin Kim appeared first on The Social Media Hat.
Transformer Security
The Realtime Report
JUNE 13, 2023
Transformer Security By Liz Cardoza To distribute power across the country, we have used power lines and stations to create an intricate network of energy supplies. While our network is expansive and capable of moving vast amounts of electricity, efficient distribution creates a complication in delivering consumable electricity. High current electricity wastes energy in the form of heat.
Social Media 'Armchair Generals' Are Focused On The Losses Of The Leopard 2 MBT In Ukraine
Forbes Social Media
JUNE 10, 2023
There will always be losses in war. However, this time, it is simply being tracked in real-time on social media.
Google Sells Google Domains as Part of Ongoing Cost-Cutting Efforts
Social Media Today
JUNE 15, 2023
If you purchased a cool URL from Google, it'll soon be under new hosting.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How Atlassian uses Sprout to enhance Social Media ROI
Sprout Social
JUNE 13, 2023
As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media.
#581: Create A Profitable Business That Keeps Growing Even When You’re Offline With Steph Taylor
Amy Porterfield
JUNE 15, 2023
Listen on… It’s totally possible to scale your business without having to hustle harder – here’s how Steph Taylor did it Do you feel like you’re working around the clock in your business? Like if you step away for a few days (or heck, even a few hours), the wheels will come off […] The post #581: Create A Profitable Business That Keeps Growing Even When You’re Offline With Steph Taylor appeared first on Amy Porterfield | Online Marketing Expert.
Simplify Your Video Marketing: Recycle Videos for Multiple Social Media Channels
Blog2Social
JUNE 12, 2023
Videos usually get 48 % more views. That’s why you should always recycle your video content. Der Beitrag Simplify Your Video Marketing: Recycle Videos for Multiple Social Media Channels erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.
LinkedIn Adds New Notification Filters to Help Prioritize Engagement
Social Media Today
JUNE 15, 2023
The new tabs could make it easier to stay on top of the most relevant actions.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Should I stay or should I go? Marketers’ POV on how long they’ll stay in social
Sprout Social
JUNE 14, 2023
Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Social media job longevity is on the decline, and solving the issue won’t be an easy fix.
How To Create A Twitter Marketing Strategy
Audiense
JUNE 14, 2023
There’s no social media company that had a more eventful 2022 than Twitter, going through a major acquisition, multiple feature updates, and countless news stories. But the social public square closed out the year serving an estimated 368 million users worldwide and is still an invaluable platform for connecting brand and audience.
Artificial Intelligence Will Dramatically Impact Facebook And Instagram. Here’s How
Forbes Social Media
JUNE 14, 2023
I’m strongly against having AI bots write articles while also amazed at how efficient they can be, especially when it comes to writing social media posts that sound li.
TikTok Adds New AI Ad Script Generator Tool in Creative Center
Social Media Today
JUNE 11, 2023
The tool can provide you with AI-generated ad scripts for your TikTok campaigns.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Now You Can Use Buffer With Your Instagram Creator Account
Buffer Social
JUNE 12, 2023
We couldn’t be more excited for this one. You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot.
11 of The Best YouTube Tools for Editing Shorts
Quintly
JUNE 12, 2023
Discover the power of YouTube tools to take your content creation game to the next level. We give you the best ones you can use to edit YouTube Shorts.
Claims On Social Media That White House Violated U.S. Flag Code Are Wrong
Forbes Social Media
JUNE 12, 2023
A U.S. flag was flying atop the White House—suggesting that the display did in fact adhere to the U.S. flag code.
LinkedIn’s Testing Expanded Video Ad Placement on Streaming Services
Social Media Today
JUNE 15, 2023
The option could give you TV-like reach for your LinkedIn campaigns.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison
WebInKnow
JUNE 13, 2023
Are you constantly telling people that you’re like another brand but somehow superior? Positioning in this way doesn’t work well, and often leads to a race to the bottom. It’s much better to carve out your own positioning rather than draft off somebody else’s.
How We Connect Our Engineers Directly To Buffer Customers with Customer Engineering Days
Buffer Social
JUNE 15, 2023
While connecting the team to our customers has always been a priority for us at Buffer, how the team has connected with customers has changed quite a bit over the years. When I first joined Buffer in 2015, the team would have a dedicated time when everyone would spend an hour answering customer support emails at our annual company retreat. During these sessions, our Customer Advocates would provide support for the entire Buffer team as they answered customer emails.
No, KitchenAid Isn’t Pulling Products From Target Despite Claims On Social Media
Forbes Social Media
JUNE 11, 2023
Have you seen claims on Twitter and Facebook that KitchenAid is pulling its products from Target stores? It's simply not true.
Meta and Microsoft Join New Framework on responsible AI Use
Social Media Today
JUNE 14, 2023
The group aims to establish broader industry regulation on generative AI usage.
8 Stupid Simple Social Media Tricks to Boost SEO
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#580: How To Show Up Professionally When You’re Struggling Personally
Amy Porterfield
JUNE 13, 2023
Listen on… What I’ve learned about entrepreneurship after experiencing a devastating loss As the old saying goes, life comes at you fast – and it can change in an instant. My life changed in a big way recently with the passing of my mother-in-law. It was completely unexpected – she went into the […] The post #580: How To Show Up Professionally When You’re Struggling Personally appeared first on Amy Porterfield | Online Marketing Expert.
The Benefits of Real-Time Social Listening
Oktopost
JUNE 15, 2023
What you post on social media is only half the story – if that. True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy.
Amazon Calls On Governments To Help Crack Down On Fake Reviews
Forbes Social Media
JUNE 13, 2023
Amazon says it's using machine learning to crack down on fake reviews, and is calling on governments to do more to help.
Meta Releases New Generative AI Tool That Can Create Music from Text Prompts
Social Media Today
JUNE 12, 2023
AI music creation is the next step in facilitating expanded creative capacity.
Buffer vs. Agorapulse: A Side-by-Side Showdown for Social Media Managers
Buffer Social
JUNE 12, 2023
Navigating the crowded space of social media management tools can be quite a challenge. There are heaps of tools and dozens of features to rank and compare. So, to help you out, we’ve done the hard work for you. We have pitted Buffer and Agorapulse against each other to help you make a well-informed decision based on key features. Without further ado, let's dive into eleven key differences between these two platforms that all potential users should consider.
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